News about Interactive Advertising Bureau
  • Mobile experts disagree on who should protect privacy

    Users of mobile apps need more information about the ways those apps use their personal information, a group of experts agreed Thursday, but they didn't agree on who is most responsible for protecting user privacy.

  • Internet ad revenue hit $31.7 billion in 2011, topping previous record

    Internet advertising revenue soared to a record high of US$31.7 billion in 2011, up 22 percent from 2010, according to a report released Wednesday by the Interactive Advertising Bureau and conducted by Pricewaterhouse Coopers.

  • Lawmakers want investigation of supercookies

    Two U.S. lawmakers have called on the U.S. Federal Trade Commission to investigate the use of so-called supercookies on many websites, with the two suggesting that use of the hard-to-remove tracking tools may be an unfair business practice.

  • US online ad market up 23 percent in Q1

    Online ad spending in the U.S. reached a record high in the first quarter, as companies expand their digital marketing budgets in reaction to people's increased Internet usage and engagement.

  • Online ad market bounces back into growth territory in 2010

    U.S. companies and organizations spent 15 percent more in online advertising in 2010 than in 2009, driving revenue for advertising providers like Google, Yahoo and Facebook to a total of US$26 billion, setting a record, according to a study.

Sign up now to get free exclusive access to reports, research and invitation only events.
Featured Download
/downloads/product/145/microsoft-security-essentials/

Microsoft Security Essentials

Microsoft Security Essentials provides your home PC with real-time protection. It constantly uses the latest technology ensuring that you will always stay up to date ...

Computerworld newsletter

Join the most dedicated community for IT managers, leaders and professionals in Australia