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Virgin Blue to overhaul email marketing
Virgin Blue Holdings Ltd will overhaul its email marketing systems and pay a $110,000 charge after consumers complained they were unable to unsubscribe from the airline's mailing list.
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E-mail campaign services can save costs
You could spend a lot of time creating e-mail newsletters and promotions, only to take even longer trying to manage lists and send everything out. Forget trying to send to Outlook groups; spend a little extra, and go with an e-mail campaign service. You'll make up the difference in your labor costs and valuable tracking results that can hone your next mailing.
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Adventures in e-mail marketing
A writer's group I belong to wants to put on a conference this summer. Since I've written about two of the leading e-mail marketing services, Constant Contact and VerticalResponse, I volunteered to manage the messaging process and send out the e-mails. It's been interesting, meaning there's both good and bad details to report, but mostly good in that the messaging part of my job was pretty easy. The non-technical parts got a bit wonky, however, and I have three lessons to pass on.
Information Security Policies, Standards and Procedure
As a result of the adjustments in the way business is conducted, ownership of information does not carry the same clear accountability it once did. Physical and behavioural boundaries used to exist around information management but these can be missing in the modern workplace. Clearly thought-out information security policies, standards and procedures addressing internationally supported standards, will go a long way to addressing the risk exposure these changes have created. In this third paper, “Policies, Standards and Procedures,” we discuss guidelines for effective information security management.
UltraISO
UltraISO is an ISO CD/DVD image file tool that creates, edits and converts. It is also a bootable CD/DVD maker that has the ability to ...
Process-Driven Master Data Management for Dummies
We wrote this book to introduce you to the subject of processdriven MDM. It’s a big topic, one that far outstrips the ability of a brief book to cover. However, our hope is that by reading this book you will gain a fundamental understanding of processdriven MDM, how it works, and what it takes to make it a success in your organisation.
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