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Mass Effect 2 viral ad attracts 100 applications
Electronic Arts (EA) Australia is claiming a win for its viral marketing campaign for its upcoming gaming title, Mass Effect 2. The company received about 100 ‘applications’ for a fake advertisement offering positions as “Biotic Powered Super Soliders”.
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Web analytics forecast for 2010
Enterprise customer intelligence firm, Webtrends, has come up with a set of key predictions for the web analytics industry in 2010
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Surprise! Friday 13th gremlins strike Virgin Blue e-marketing
Thousands of Virgin Blue Velocity customers received a welcome surprise on Friday — but it was shortlived. The airline accidentally upgraded customers to Gold status and quickly issued an apologetic retraction email.
Revolutionizing Enterprise Storage Infrastructure with Enterprise Flash Technology
Businesses increasingly rely on datacenters to provide access to services, applications, and data. As demand rises and applications grow in complexity, datacenter infrastructure must provide tremendous capacity and rapid access to information in order to keep pace with business priorities. Read on.
Process-Driven Master Data Management for Dummies
We wrote this book to introduce you to the subject of processdriven MDM. It’s a big topic, one that far outstrips the ability of a brief book to cover. However, our hope is that by reading this book you will gain a fundamental understanding of processdriven MDM, how it works, and what it takes to make it a success in your organisation.
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