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Social media shares more marketing budget: Survey
A new survey indicates more traditional business marketing money is being spent on social media activities, including using the public services to build customer relationships, not just to drum up publicity.
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HP partners with Yahoo for targeted advertisements
Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.
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Search marketers consider optimizing for Bing
Once Google cornered the bulk of the search market, many search marketers stopped optimizing their sites for other engines, but that could change when the Bing-Yahoo integration happens, experts speaking at Search Marketing Expo said.
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Oracle buys IP assets of marketing automation vendor
Oracle has acquired the intellectual property assets of Market2Lead, maker of marketing automation and demand-generation software, for an undisclosed sum.
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FTC won't oppose Google's acquisition of AdMob
The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.
Virtual Certainty - Best Practices for Gaining Monitoring Clarity in VMware Environments
The benefits of virtualisation are unassailable: increased agility, scale, and cost savings to name but a few. However, so too are the monitoring challenges posed by these environments—including complexity, lack of visibility and control, and inefficiency. This white paper reveals the best monitoring practices to employ in virtualized environments—best practices that are essential in enabling organizations to overcome their monitoring challenges so they can get the most business value from their virtualisation investments.
FeedDemon
FeedDemon is an easy-to-use RSS reader for Windows which will keep you informed with the latest news and information. The Google Reader Synchronization allows you ...
Process-Driven Master Data Management for Dummies
We wrote this book to introduce you to the subject of processdriven MDM. It’s a big topic, one that far outstrips the ability of a brief book to cover. However, our hope is that by reading this book you will gain a fundamental understanding of processdriven MDM, how it works, and what it takes to make it a success in your organisation.
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