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Customer Relationship Management - News, Features, and Slideshows
Imagine a service desk, and chances are you envision a team focused on helping and supporting external customers. But often overlooked are equivalent services that are focused instead on serving an organization's internal customers -- helping employees find the answers to their questions and the people they need, for example.
There are many metrics that can be used to try to predict the success of a customer relationship, but sometimes it's better to simply let history speak for itself. That, in essence, is the premise behind Bullhorn's new Pulse CRM tool, which mines a company's email interactions over time to uncover fresh insights.
It's getting close to a year since Microsoft and Salesforce.com announced their strategic partnership, and the fruits of their union are beginning to appear. After discussing a number of planned joint products last fall, the two companies on Wednesday launched one of them -- the Salesforce App for Outlook -- into beta.
SugarCRM has been busy, acquiring mobile app and data analytics company Stitch earlier this month and then this week, announcing with Deutsche Telekom a customer relationship management hosting service in Germany. The moves highlight the company's progress beyond its initial position as a niche, open-source alternative for CRM.
Following the launch of Dynamics CRM 2015 last November, Microsoft on Monday announced a Spring update to the software that promises new social, mobile and analytics capabilities along with closer integration with Office 365.
Microsoft's Dynamics ERP and CRM product lines seemed safe immediately following former CEO Steve Ballmer's sweeping reorganization of the company last year. But now that longtime Microsoft executive Satya Nadella has been named Ballmer's successor, the time is ripe for more focused speculation on the future of Dynamics. Here's a look at what could be in store.
Last week's OpenWorld conference made on thing clear: Oracle remains committed to its next-generation Fusion Applications but massive growth in the product line is probably not around the corner.
Salesforce.com's second-quarter earnings conference call featured the usual dose of chest-thumping by CEO Marc Benioff as the company posted US$957 million in revenue and raised its full fiscal year forecast to at least $4 billion.
Microsoft's sweeping company reorganization may have some insiders feeling jittery about the future, but it's doubtful that the vendor's Dynamics business applications division or its customers need to worry.
Oracle's string of high-profile cloud-computing partnership announcements with Microsoft, Salesforce.com and NetSuite dominated tech news headlines this week.
Whitepapers about Customer Relationship Management
Webcast Summary: Today’s consumers and B2B companies only want interactions that are relevant, personalized, and based on a customer’s situation and preferences. Companies that fail to provide relevant offers will be left behind.
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