News

• Microsoft's alleged 'click launderers' maintain innocence

  Beta customers named in two click fraud lawsuits Microsoft filed this week maintain their innocence, and both say they assisted the software giant in investigating the source of the problem.

• Microsoft chases 'click laundering'

  Microsoft said it has uncovered a new kind of click fraud, filing two lawsuits against people it says are using the scam.

• Study: Click fraud rate relatively low in 2009's Q4

  Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.

• Sophisticated botnet causing a surge in click fraud

  A new botnet has caused a sharp spike in click fraud because it is skirting the most sophisticated filters of search engines, Web publishers and ad networks, according to Click Forensics.

• New Trojan puts sneaky twist on click fraud

  A new piece of malicious software has been discovered that cheats Google and potentially other search engines out of money.

• New Trojan puts sneaky twist on click fraud

  A new piece of malicious software has been discovered that cheats Google and potentially other search engines out of money.

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  Microsoft sues three for 'massive' click fraud scam

  Microsoft filed a lawsuit on Monday against three people accusing them of running a "massive" click fraud scheme that involved harnessing hundreds of thousands of computer IP (Internet protocol) addresses to target advertisers promoting auto insurance and the World of Warcraft on-line game.

• Click fraud identification guidelines released

  The Interactive Advertising Bureau has published guidelines for determining when fraudsters are taking advantage of pay-per-click (PPC) advertisements.

• Google dismisses click fraud report

  Google is taking issue with a report that says click fraud hit a record high in the fourth quarter.

• Click fraud shoots up in Q4, driven by botnets

  Click fraud, a big threat to the highly profitable pay-per-click search advertising business, increased significantly in the fourth quarter, thanks to scammers' rising and sophisticated use of botnets.