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Microsoft's alleged 'click launderers' maintain innocence
Beta customers named in two click fraud lawsuits Microsoft filed this week maintain their innocence, and both say they assisted the software giant in investigating the source of the problem.
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Microsoft chases 'click laundering'
Microsoft said it has uncovered a new kind of click fraud, filing two lawsuits against people it says are using the scam.
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Study: Click fraud rate relatively low in 2009's Q4
Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.
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Sophisticated botnet causing a surge in click fraud
A new botnet has caused a sharp spike in click fraud because it is skirting the most sophisticated filters of search engines, Web publishers and ad networks, according to Click Forensics.
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New Trojan puts sneaky twist on click fraud
A new piece of malicious software has been discovered that cheats Google and potentially other search engines out of money.
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Expert: Fraudsters pull tricks with Google ads
Companies such as Continental Airlines rely on Internet advertising from Google to deliver customers to their Web site. It constitutes essential marketing in the digital age.
Whitepapers about click fraud
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Forrester Research | Your Enterprise Database Security Strategy 2010
With increasingly sophisticated attacks and rising internal data theft, database security merits a stronger focus that goes beyond traditional authentication, authorization, and access control. Learn how to secure your database - Read this strategy guide.
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Case Study: Westpac New Zealand gets proactive in the fight against fraud
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Proof Positive: Extended Validation SSL Increases online Sales and Transactions
10 Ways to Stretch your storage budgets in virtualised, consolidated environments
Everyone’s heard the line about the only inevitabilities in life being death and taxes. IT managers, however, would quickly assert a third absolute – higher storage needs. There’s no question data storage requirements continue to skyrocket, and there’s absolutely zero likelihood of that ending any time in our lifetime. Enterprises have successfully controlled their IT budgets and server sprawl issues with the help of virtualisation technologies, but what’s next? Increasingly, organizations are turning to storage consolidation for virtualised server environments in order to reduce data center costs and inefficiencies.
Process-Driven Master Data Management for Dummies
We wrote this book to introduce you to the subject of processdriven MDM. It’s a big topic, one that far outstrips the ability of a brief book to cover. However, our hope is that by reading this book you will gain a fundamental understanding of processdriven MDM, how it works, and what it takes to make it a success in your organisation.
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