News

• Study: Click fraud drops slightly in Q4

  After hitting an all-time high in the third quarter of 2010, click fraud incidence dropped last quarter, although the practice still rendered almost one in five cost-per-click (CPC) ads useless for the marketers that paid for them.

• Study: Click fraud rate relatively low in 2009's Q4

  Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.

• Click Forensics: Bahama botnet stealing traffic from Google

  The Bahama botnet, a sophisticated network of compromised computers that is wreaking click-fraud havoc among advertisers, is also snatching away Web traffic and revenue right from under the nose of mighty Google, Click Forensics said Thursday.

• Sophisticated botnet causing a surge in click fraud

  A new botnet has caused a sharp spike in click fraud because it is skirting the most sophisticated filters of search engines, Web publishers and ad networks, according to Click Forensics.