- Data breaches can be traced back to nine attack 'patterns', says Verizon report
- SMS spam rises in UK as 'accident compensation' scammers get busy
- Verizon breach report makes case for behavioral analytics
- NSA spying revelations have tired out China's Huawei
- Coding error protects some Android apps from Heartbleed
- USB Type-C: Simpler, faster and more powerful
- Data retention: Just like diamonds, metadata is forever
- Should Australians prepare for rubber-hose cryptanalysis?
- Connected vehicle tech trial to start trucking on in NSW
- UPDATED: 4G in Australia: The state of the nation
Mobile users of Google's search and YouTube service will soon see more targeted ads that take them straight to the installation pages for advertisers' mobile apps.
Internet users may soon start to see more ads that look like posts from Google+, but without visiting the social network.
In space, they say, no one can hear you scream. Some marketers feel the same way about Facebook.
Optus customers who signed contracts after seeing a January ad comparing the sizes of the Optus and Telstra network should be allowed to cancel their contracts without penalty, the Supreme Court of Victoria has ruled.
Real-time chatter about television abounds on Twitter, offering a potentially lucrative opportunity for advertising. The social network is looking to make the most of it, announcing a series of deals Monday to better monetize tweets about TV shows around the world.
Running a news website that is solely dependent on advertising for revenue means that ninemsn owner Mi9 has to mine customer data to engage in behavioural targeting.
The U.S. Federal Trade Commission's antitrust settlement with Google will create few changes in the way the company operates, both critics and fans of the deal said.
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.
Facebook, which had been in the doghouse with Wall Street since it went public, wowed investors with its third-quarter report on Tuesday, in particular with its improvements and early results in the crucial mobile market.
Have you ever found yourself in an unfamiliar city with no clue about where to go and what to see? What if you could just hold up your phone, snap pictures of your surroundings, and discover interesting local restaurants and landmarks? With augmented-reality apps, you can do just that. But advertisers are jumping on the trend as well, so the same application that reveals intriguing potential destinations might also bombard you with ads for nearby fast-food chains. Can augmented reality actually be useful for consumers, or is it simply another way for corporations to get a hand in your wallet?
Due to a lack of consumer confidence and a subsequent drop in sales, all entities that handle credit cardholder information are being challenged to adopt more effective data protection measures. This paper provides information on available tools to help validate compliance with the latest version of the Payment Card Industry Data Security Standard (PCI DSS).
Why do we continue to pay the earth for global roaming? With Telstra increasing global roaming charges by 100-500% in over 180 countries, bill shock can only get worse. This paper investigates why, what and how your company can address the need for global coverage.
- Google will push mobile app installs in search and YouTube
- Salesforce at 15: Industry disruptor wards off midlife crisis
- Branded comments and shares a growing part of the social engagement mix for marketers
- 8 things we learnt about big data analytics from the Adobe Summit
- AdRoll secures US$70 million to ramp up retargeting platform development