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Study: Click fraud drops slightly in Q4
After hitting an all-time high in the third quarter of 2010, click fraud incidence dropped last quarter, although the practice still rendered almost one in five cost-per-click (CPC) ads useless for the marketers that paid for them.
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Study: Click fraud rate relatively low in 2009's Q4
Click fraud, a practice that dilutes the efficacy of pay-per-click (PPC) advertising campaigns run in search engines like Google, stayed relatively low in the fourth quarter, according to a study.
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Click Forensics: Bahama botnet stealing traffic from Google
The Bahama botnet, a sophisticated network of compromised computers that is wreaking click-fraud havoc among advertisers, is also snatching away Web traffic and revenue right from under the nose of mighty Google, Click Forensics said Thursday.
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Sophisticated botnet causing a surge in click fraud
A new botnet has caused a sharp spike in click fraud because it is skirting the most sophisticated filters of search engines, Web publishers and ad networks, according to Click Forensics.
HP and Closed Circuit Print Security Podcast featuring Quorcirca
Managing Security risks within Enterprise printing environments
Gadwin Web Snapshot
Gadwin Web Snapshot will effectively capture the entire page including all design elements when capturing web pages. It makes an image of the browser’s content ...
Process-Driven Master Data Management for Dummies
We wrote this book to introduce you to the subject of processdriven MDM. It’s a big topic, one that far outstrips the ability of a brief book to cover. However, our hope is that by reading this book you will gain a fundamental understanding of processdriven MDM, how it works, and what it takes to make it a success in your organisation.
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