In Pictures: 10 tech company social media bloopers

It’s been quite the month for corporate social media activity. Both Burger King and Jeep have seen their Twitter accounts hijacked, with hilarious results. Meanwhile, Google’s attempt to stir up genuine conversation around its Google Glass project saw some negative feedback. Some brands are even pretending to have their accounts hacked simply for the publicity. But social media blunders are nothing new, and the technology industry is not immune to them

Homeless Hotspots

In a real-life PR disaster made public via social media, marketing firm BBH Labs launched a campaign that involved attaching wireless hotspot hardware to homeless people in Austin during the 2012 South by Southwest festival. The homeless people, whom the BBH employee who devised the idea later admitted were “suddenly just hardware,” were to keep all the money people paid for access to the hotspots. Nevertheless, the company quickly took a beating via social media.

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