Fail: Metro -- never speak its name again
Once, Microsoft had a name for its new design language, the aesthetic foundation for its pan-product UI: Metro. Microsoft was proud of the name, even glorifying it on campus wall posters (the shot at left came from the Twitter feed of Microsoft expert Paul Thurrott). But in August, the company dropped the name Metro and embarked on a journey to rechristen the new UI. The first advisory: "New User Interface." Catchy! Since then, Microsoft's floated "Windows 8 Style UI," "New Windows UI," and "Modern UI Style" as acceptable synonyms. But the public doesn't need a fancy name for the new Microsoft aesthetic. We just need a single term that everyone agrees to use and that has some staying power!