In Pictures: 10 mobile startups to watch

As a catch-all term, “mobile” can mean anything from a me-too app to an elaborate augmented reality platform.

Bonfyre

Founders: Mark Sawyier and Raymond Gobberg, who met as students at Washington University in St. Louis.

What it does: Bonfyre is developing mobile social networks around events and experiences, rather than artificial “circles” or endless strings of distant friends.

Why it's interesting: Bonfyre is a free mobile app for iPhone and Android built around the concept that sharing around experiences and events is a more accurate reflection of real life than static connections, circles or groups.

Funding: Closed an angel round of $750,000 in early 2012.

Customers: Bonfyre’s main customers are consumers who download the app. They have, however, partnered with corporate brands, such as the St. Louis Rams, to deliver an enhanced in game experience for fans.

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