T-Mobile vs AT&T
Wireless carrier T-Mobile is targeting AT&T customers, hoping to lure them away with the promise of better coverage and the ability to bring their current iPhone with them. T-Mobile’s Value Plan that charges just for services and not for subsidizing phones, makes the scheme even more attractive. T-Mobile will still sell phones, just bill for them separately from cellular services. The company’s feisty slogan: You love your iPhone, you hate AT&T.