- NATO security certification opens new markets for Australia's Senetas
- Senator wants Whisper to explain how it tracks users, shares their data
- The 'Backoff' malware linked to data breaches is spreading
- Cyberespionage group launches sophisticated phishing attacks against Outlook Web App users
- Disaster as CryptoWall encrypts US firm's entire server installation
Social Networking » Case studies »
Harrah's Entertainment is known as a high-stakes player in the glitzy world of hotel casinos and gambling. But in contrast to the bright lights of Las Vegas, the company's Web presence was dull and static and did little more than house communications and financial investment information. Furthermore, several of the company's individual properties had developed their own marketing-oriented sites, leaving the company without a unified face on the Web.
As chief technology officer at Visa US, which handles 35 billion online transactions annually, Scott Thompson is pummeled with pitches about new networked storage technology that promises to reduce workload and bring a higher return on investment.
Like IT executives at other services-related companies, Mitchell Dickerman, CIO at advertising agency Hill, Holliday, Connors, Cosmopulos, is finding that automating his firm's business processes is paying off in cost savings and improved efficiency -- but not without some obstacles.
- 5 great examples of augmented reality in marketing
- Catch of the Day retailer hooks fresh customer insight with NPS
- Tourism Australia's Nick Baker wins AMI Marketer of the Year
- Content marketing can't be measured on the last-click: Outbrain CEO
- Latest crowdsourced guide rates top A/B testing vendors for marketers