eMarketing and eMedia » Opinions »

  • Internet news in crisis

    There's an old show-business joke about a play that is failing. A potential theatergoer calls the box office to find out when the show starts, and the ticket agent responds, "How soon can you get here?"

  • Driving site traffic with search engines, advertising

    You can't simply open a new Web site, sit back, and expect to welcome a horde of visitors showing up at your virtual storefront. If you want your online business to be successful, you must promote your site.

  • .Com rules

    Stratton Sclavos, CEO of VeriSign, says his company didn't intend to break anything on the Internet when it launched its Site Finder wild-card service. In fact, Sclavos told me a few days ago, VeriSign spent months testing Site Finder. And it did conform to existing standards. And when Site Finder went live and some things broke, VeriSign went to work fixing them as quickly as possible.

  • Pay to be seen

    Slowly but very surely, companies that use the Internet as their primary source of business or rely on it to make a profit are finding ways to make their dot-com endeavors pay for themselves.

  • Solutions to spam

    There are three system architectures for handling spam: At the desktop, at the mail server, or outsourced.

  • Solving the spam equation

    I have received quite a few responses from IT folks about the cost of spam.

  • The idea game

    How slow is the business-news business these days? So slow that The Wall Street Journal's online edition is working on a story about companies that have developed grammar policies for e-mail. That's right: At a time when you'd expect everyone to be laser-focused on keeping costs down and maximizing productivity, some executives are fretting about whether the verbs are conjugated correctly in employees' e-mail -- and the Journal wants to write about them.

  • More on spam

    It’s hard for me to judge if the spam problem really is insurmountable. The evidence of the 1309 messages in my inbox suggests it’s annoying, but not yet an e-mail killer. Then again my address is on our Web site and I’ve found the Lotus Notes R5 mail management rules too cumbersome to be bothered with.

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