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  • 13 August 2012 09:17

Interactive Intelligence Acquires Bay Bridge Decision Technologies

Acquisition to add long-term forecasting, planning and analysis capabilities to Interactive Intelligence workforce optimisation offering

Interactive Intelligence Group Inc. (Nasdaq: ININ), a global provider of unified IP business communications solutions, has signed a purchase agreement to acquire Bay Bridge Decision Technologies.

Bay Bridge, the leading U.S. supplier of contact centre forecasting, capacity planning and strategic analysis technology, was purchased in an all-cash transaction effective Aug. 1, 2012.

Bay Bridge is a privately-held company founded in 2000. Its long-term forecasting and planning technology helps contact centres optimise delivery strategies, agent resources, and performance by getting the right number of agents, in the right place, at the right time, to deliver better service.

“This acquisition enables us to bridge the gap between our basic workforce management features, and the advanced forecasting and planning capabilities in the Bay Bridge products, so we can now offer a true strategic planning solution for mid-size and large contact centers,” said Interactive Intelligence founder and CEO, Dr. Donald E. Brown. “As the leading vendor in its industry, supplying the kind of advanced functionality required by the world’s top brands, Bay Bridge makes for an ideal acquisition that will help our customers further streamline their technology sourcing and implementations, while giving them even greater return-on-investment.”

Under the terms of the agreement, Bay Bridge will continue to sell and support its CenterBridge® family of long-term forecasting, analysis and planning products, while separately applying its patented forecasting technology and operations research expertise to advance the functionality of the Interactive Intelligence workforce management product, Interaction Optimizer®.

Interactive Intelligence customers will be able to purchase the Bay Bridge products and integrate them to Interaction Optimizer®, or any third-party WFM solution already in use.

Customers using Bay Bridge products will continue to be serviced by their existing support staff, which, over time, will be incorporated into the Interactive Intelligence support organisation.

Interactive Intelligence will maintain the Bay Bridge office in Annapolis, Maryland.

For more information about the acquisition, visit

Interactive Intelligence will provide more detailed information in its third-quarter Form 10-Q, which it expects to file with the Securities and Exchange Commission in November 2012.

About Interactive Intelligence

Interactive Intelligence Group Inc. (Nasdaq: ININ) is a global provider of contact centre automation, unified communications, and business process automation software and services. The company's unified IP business communications solutions, which can be deployed on-premise or via the cloud, are ideal for industries such as financial services, insurance, outsourcers, collections, and utilities. Interactive Intelligence was founded in 1994 and has more than 4,500 customers worldwide. The company is among Forbes Magazine's 2011 Best Small Companies in America and Software Magazine's 2011 Top 500 Global Software and Service Providers. It employs more than 1,000 people and is headquartered in Indianapolis, Indiana. The company has offices throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Interactive Intelligence can be reached at +61 2 8918 4800 or; on the Net:

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