MahiFX Unveils New FX Trading Platform at City of London Launch

LONDON, ENGLAND – MahiFX, the new proprietary-built foreign exchange (FX) trading platform, was officially unveiled at a launch held on the 2nd February at 30 St. Mary Axe in the City of London. The MahiFX browser-based platform will open for trading to retail FX investors on the 20th February.

MahiFX, developed by ex-interbank traders, analysts and developers, is headed by David Cooney, former global co-head of currency options and e-FX trading at Barclays Capital and Susan Cooney, former head of electronic FX institutional sales in Europe for Barclays Capital.

Engineered to deliver optimal reliability, functionality and pricing, MahiFX will deliver institutional quality pricing direct to the retail trader through a proprietary platform, significantly improving the user experience.

Guests were able to preview a demo of the platform followed by a presentation by David Cooney. The presentation highlighted the background and technological features of the MahiFX platform along with an explanation of the MahiFX brand attributes of Strength, Perfection, Precision, Control and Intelligence and how these attributes shape MahiFX technology, values and offering to retail FX investors.

“The retail sector forms an increasingly significant percentage of overall FX trading,” said Cooney, MahiFX CEO. Volumes have risen from 0.5 percent in 2001 to over 7.9% of total turnover in 2010. But while retail market share has increased, the retail trader has not yet had access to institutional quality pricing, which seems unfair.”

The launch event at the iconic Gherkin building, compèred by noted comedian, writer and presenter Mark Dolan, was attended by over 150 professionals from across the banking, technology, FX trading, FX education and media sectors. In addition to a preview of the MahiFX platform, the event provided a mini-exhibition of the history of FX and internet trading, traditional New Zealand Poi Dancers and a trading competition with prizes including helicopter flying lessons, Swarovski jewellery, dinners at fine London restaurants and the opportunity to own original art from DNA 11. Guests were also treated to gift vouchers from Naked Wines to spend on some lovely wine from New Zealand or other wine regions around the world.

The web-based MahiFX platform will be open for trading on the 20th February. At launch MahiFX will be available for trading with no minimum deposit.

To learn more and to register your interest in trading with MahiFX visit http://mahifx.com

To see images of the event visit: http://www.flickr.com/photos/mahifx

ENDS

Notes for Editors:

About MahiFX – a new forex trading platform

Headquartered in Christchurch, New Zealand MahiFX launches its proprietary-built browser-based foreign exchange (Forex) trading platform on the 20th February 2012. MahiFX, developed by a team of ex-interbank traders, analysts and developers, will provide retail forex traders with an unrivalled trading environment and experience through its provision of a world-class trading platform and competitive market maker rates.

Follow MahiFX on facebook at http://www.facebook.com/mahifx and on Twitter at: https://twitter.com/mahiforex

About DNA 11

DNA 11 is the original creator of DNA Art – the world's most personal form of art that combines design, technology, science and pop culture. DNA 11 creates contemporary custom portraits from DNA, fingerprints and lip prints. Each modern art piece is as unique as the person purchasing it. These one-of-a-kind art pieces can be found in the Museum of Modern Art (MoMA) stores, have been featured in an episode of CSI: New York and can be found in thousands of homes around the globe. Most recently, DNA 11 changed the industry again with the launch of DNA 11 Labs which allows for the free flow of ideas and rapid product development with minimal up-front cost. For more information visit www.dna11.com. Follow DNA 11 on Facebook at www.facebook.com/dnaart and on Twitter at www.twitter.com/dna11.

Media Contact: Michele (Lewis) McDermott-Fox The Top Floor T: +44.1625.502545 | M: + 44.7729.501.369 michele@thetopflooragency.com http://www.thetopflooragency.co.uk