Computerworld - Serena On Demand Software Zone

Friday | 5 December, 2008

Serena On Demand Software Zone

Have you ever had an idea for a small custom application that would help your business or department or even for yourself be more efficient, make your customer happier, or potentially open up a new business opportunity?

Be it simply a sales discount approval, new employee onboarding, automated expense report approval or case to issue, chances are . it was neither approved nor developed. But now you can do it yourself . without even writing a single line of code! Discover for yourself why Gartner lists mashups in the Top Ten List of Strategic Technologies of 2008. Find out more.

What is a Business Mashup?

A business mashup is a web-based composite application that combines two or more different sources of content that solves business problems which are typically process-driven. Business mashups allow you to combine visual and data elements from multiple sources within a process-driven framework. Unlike consumer or data mashups, business mashups keep the state of your process in progress and provide the data and visual elements you need when you need them.

Why Business Mashups?

Businesses today can't wait - the competition is too fierce; the pace is too fast and content is too accessible - Make your project a priority and make an impact on your business fast by building your own Business Mashups. You do not need to be in IT to do this as no coding is necessary, so you can easily build one on your own. Leverage the power of SOA and Web services and beat the backlog of applications. Download the slides and understand the compelling reasons to build your own Business Mashups.

The beauty of Business Mashups is that it can be created for anything, as long as there is a process that you can automate, data and people that you need to bring together. For some ideas:

Salesforce.com user

You can get deals done quicker with fewer errors and resources needed by automating and integrating the information to/from other systems, removing the need to manually and oft-times erroneously re-entering the information again.
Support

With a Case-to-Issue Mashup, it improves communication and overall customer satisfaction when you can track enhancements and defect requests.
Human Resources (HR)

Set your new employees up on their very first day at work, by automating the processes and communication with all the relevant departments prior to their start date.
IT

Reduce the IT backlog by applying Change Approval Mashup, where you can streamline the entire change review process, that saves time and resources.

Click Here to discover more on Business Mashups

Still have questions?

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For more information on Business Mashups, register now for Computerworld's Business Mashups - Building the Intelligent Organization by Empowering Users Webinar. Click here for further details.