Friday | 5 September, 2008
Computerworld
Net advertising up 37 percent in 2006's first half
Spending in online ads grew 37 percent in the first half of 2006 in the US.
Related Features
  • +

    Strategies for Dealing With IT Complexity 24/12/2007 10:30:47

    Every innovation, every business process improvement, comes with an IT complexity tax that must be paid by CIOs in time, money and sweat. Here are strategies to mitigate the increasing complexity of IT as it enables new business.
    Every innovation, every business process improvement, comes with an IT complexity tax that must be paid by CIOs in time, money and sweat. Here are strategies to mitigate the increasing complexity of IT as it enables new business.
Additional Resources
Executive Guides
Whitepapers
Zones
Zone logoZones provide focussed content from Computerworld and leading technology partners.

Newsletter Subscription

Sign up for our Computerworld newsletters!
Computerworld's twice-daily news service keeps you in touch with the latest, most important headlines from Australia and around the world.
Keep up with the latest virtualisation technologies, products, news and features.
RSS Feeds

U.S. companies spent 37 percent more in online advertising in the first half of the year, compared with the same period in 2005, according to a new study.

Online ad spending reached US$7.9 billion, as ads delivered in a search-engine context accounted for 40 percent of the total, ranking first among ad formats, according to a report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC).

This search format makes up most of Google's revenue, which has been growing at an impressive clip in recent years. The growth in search advertising has prompted companies like Yahoo and Microsoft to invest heavily in building their own search engines and accompanying ad networks. However, Google remains by far the most popular search engine.

The display format, which includes multimedia, banner and sponsorship ads, generated 31 percent of the total. Within this category, video ads are expected to grow quickly, helped by the broad availability of broadband. The third largest format was classified listings with 20 percent of ad spending.

The overall growth reflects the continued importance of Internet marketing for U.S. advertisers, the IAB and PWC said in a statement. The second quarter of 2006 was the seventh consecutive growth quarter for online advertising revenue.

Market Place

Computerworld Member Login


 

Prioritizing Services with IT Service Management (ITSM)

Computerworld Live Webinar
Wednesday 20th, August 2008
11:00am EST (Sydney, Australia)

To be repeated on:

Thursday 4th, September 2008
11:00am EST (Sydney Australia)

Sign up and receive a free copy of The Forrester WaveTM Service Desk Management Tools, Q2 2008 at the conclusion of the Webinar.

Attend and discover:

  • How to deliver value to your business through ITSM
  • Best practice ITSM implementation
  • Why emphasis is changing from optimizing IT management processes to better servicing customers and demonstrating real dollar value
  • If service-oriented ITSM is best for your business
Whitepaper

Still Sneaking In: The Threats Your Security Tools Aren't Telling You About

Web 2.0 applications are all the rage, offering us tremendous value when it comes to collaboration and communication. They also open us up to new kinds of attacks however, and can cause problems in keeping systems and data secure. Read on to learn about the new attack methods and how you can defend yourself and your business.

Enterprise IT Buyer's Guide
Find Technology Vendors Fast
 
Find vendors by name | Find by category
Sponsored Links