Extending its dominance in the search market, Google grew its share of queries in April at the expense of rivals Yahoo, Microsoft, AOL and Ask.com.
Google's US search query share in April grew to 61.6 percent, up from 59.8 percent in March, comScore announced this week. Google accomplished this although the number of search queries dropped 2 percent overall in April to 10.58 billion, compared with March, comScore said.
So even with the overall monthly decline, Google managed to increase its search queries by 1 percent, from 6.44 billion to 6.51 billion.
Meanwhile, the other four major search-engine players saw their queries and their market share drop in April, compared with March, not a great situation for them to be in, considering that search advertising accounts for about 41 percent of US online advertising, according to the latest report from the Interactive Advertising Bureau (IAB).
Yahoo's market share of queries dropped to 20.4 percent, and its number of queries fell 6 percent. Microsoft's market share shrunk to 9.1 percent, while its queries fell 5 percent. AOL, down to a 4.6 percent share, saw its queries drop by 6 percent. Ask.com, whose share slid to 4.3 percent, had the biggest fall in queries percentage-wise with 9 percent.
A desire to improve its position in search was a primary driver for Microsoft's now-abandoned acquisition bid for Yahoo. However, Microsoft is reportedly trying to strike a search deal with Yahoo, which is also in similar negotiations with Google. It's not clear whether Yahoo would be open to selling its search-advertising business outright or instead seek a deal to outsource part of it to Microsoft or Google.
Whatever happens, comScore's figures for April leave no doubt that Microsoft and Yahoo have resoundingly failed to slow down Google in search, and that Google remains well-positioned to use its search dominance to continue boosting its revenue and profits.
In a research note commenting on the comScore report, Citigroup analyst Mark Mahaney wrote: "As Google continues to take share, we continue to believe a deal between Yahoo and Microsoft would be necessary -- though not sufficient -- to compete effectively with Google."
Computerworld Member Login
Discover how SOA can create smarter outcomes for your business.
Attend and learn:
- How SOA is helping leading companies to become more agile
- Where you should be applying SOA processes in your company
- The top SOA implementation mistakes to avoid
Click here for more information.
- +
Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
Fortinet Debuts Data Theft Detection and Prevention Security Appliance 2008-10-08 17:00:00+10
Open Text Positioned in Leaders Quadrant in Top Analyst Firm’s Enterprise Content Management Industry Report 2008-10-08 16:34:00+10
Carbonite Australia launches local website - www.carbonite.com.au 2008-10-08 15:54:00+10
Mid-Comp’s Odyssey supply chain solution allows Sydney University students to do their home work 2008-10-08 15:11:00+10
AIIA Challenges the ICT Industry to Reduce Australia's Carbon Footprint 2008-10-08 12:16:00+10
Web Security SaaS: The Next Generation of Web Security
Discover the latest web security SaaS solutions. Learn how to increase overall security effectiveness and reduce the burden on your IT department. Uncover the security challenges facing SMB environments today and identify the critical elements that can provide you with lower-cost and easier-to-manage web security solutions.










