Apple hinted that the iPhone might become more useful to business workers during a discussion hosted by Morgan Stanley on Wednesday.
"Tomorrow we're going to talk a bit about the iPhone in the enterprise at our event on campus," said Peter Oppenheimer, chief financial officer of Apple, via a webcast of the Morgan Stanley Technology Conference. "We believe the iPhone is great for all parts of the market, including the enterprise."
Apple has scheduled an event on Thursday for developers, during which it will talk about the software road map of the iPhone, including details about the software development kit for the device and enterprise use, he said. The SDK will allow developers to create applications for the iPhone. Since Apple launched the iPhone last year, it has been closed to third-party developers.
In addition to opening up the iPhone to developers, he suggested that other changes may be on the horizon. While the company has created revenue-sharing agreements with operators so that Apple earns ongoing revenue as users pay for their mobile subscriptions, that model may not apply everywhere into the future, Oppenheimer said. "We're off to a great start, but we're learning and we're not wedded to any one particular way to go to market," he said. "Our objective is to drive scale and take market share."
This year, Apple expects to offer the iPhone in additional European countries and enter markets in Asia, he said.
The company sold 4 million iPhones in the first 200 days that it was on the market, Oppenheimer said. Users of those phones are all over the world, even in countries where Apple isn't selling iPhones. That's an indication of the high demand for iPhones, Oppenheimer said.
Even though Apple ties the iPhone to a particular operator's network, users have discovered ways to unlock the phone so that they can use it on the network of their choosing. "We believe it's occurring at a significant rate, it's just hard to estimate," Oppenheimer said. "We believe the unlocking is occurring because of unprecedented demand for the iPhone. ... We view this as a positive indicator of future demand and interest in the iPhone."
In the fourth quarter of 2007, more iPhones were sold than Windows Mobile devices in the U.S., according to recent research from Canalys. Among smartphones, only Research In Motion's BlackBerry devices sold more than iPhones in the U.S. during the quarter.
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Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
Fortinet November Threatscape Report Shows Calm Before Holiday Storm 2008-12-05 16:00:00+11
Epicor® Cited as an Order Management Solutions Leader by Independent Research Firm 2008-12-05 15:52:00+11
F-Secure: Growth In Internet Crime Calls For Growth In Punishment 2008-12-05 13:00:00+11
International researchers gather in Sydney to preview the clever web 2008-12-05 09:48:00+11
Borderless corporate networks to shift focus to secure content management in Australia in 2009 2008-12-04 16:06:00+11
Data grids and service-oriented architecture
When choosing an SOA strategy, corporations must ensure data availability, reliability, performance and scalability. A data grid infrastructure, built with clustered caching provides a framework for improved data access that can create a competitive edge and sustain customer loyalty. Read on to discover how this can be created within your organisation.












