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Apple hinted that the iPhone might become more useful to business workers during a discussion hosted by Morgan Stanley on Wednesday.
"Tomorrow we're going to talk a bit about the iPhone in the enterprise at our event on campus," said Peter Oppenheimer, chief financial officer of Apple, via a webcast of the Morgan Stanley Technology Conference. "We believe the iPhone is great for all parts of the market, including the enterprise."
Apple has scheduled an event on Thursday for developers, during which it will talk about the software road map of the iPhone, including details about the software development kit for the device and enterprise use, he said. The SDK will allow developers to create applications for the iPhone. Since Apple launched the iPhone last year, it has been closed to third-party developers.
In addition to opening up the iPhone to developers, he suggested that other changes may be on the horizon. While the company has created revenue-sharing agreements with operators so that Apple earns ongoing revenue as users pay for their mobile subscriptions, that model may not apply everywhere into the future, Oppenheimer said. "We're off to a great start, but we're learning and we're not wedded to any one particular way to go to market," he said. "Our objective is to drive scale and take market share."
This year, Apple expects to offer the iPhone in additional European countries and enter markets in Asia, he said.
The company sold 4 million iPhones in the first 200 days that it was on the market, Oppenheimer said. Users of those phones are all over the world, even in countries where Apple isn't selling iPhones. That's an indication of the high demand for iPhones, Oppenheimer said.
Even though Apple ties the iPhone to a particular operator's network, users have discovered ways to unlock the phone so that they can use it on the network of their choosing. "We believe it's occurring at a significant rate, it's just hard to estimate," Oppenheimer said. "We believe the unlocking is occurring because of unprecedented demand for the iPhone. ... We view this as a positive indicator of future demand and interest in the iPhone."
In the fourth quarter of 2007, more iPhones were sold than Windows Mobile devices in the U.S., according to recent research from Canalys. Among smartphones, only Research In Motion's BlackBerry devices sold more than iPhones in the U.S. during the quarter.
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Prioritizing Services with IT Service Management (ITSM)
Computerworld Live Webinar
Wednesday 20th, August 2008
11:00am EST (Sydney, Australia)
To be repeated on:
Thursday 4th, September 2008
11:00am EST (Sydney Australia)
Sign up and receive a free copy of The Forrester WaveTM Service Desk Management Tools, Q2 2008 at the conclusion of the Webinar.
Attend and discover:
- How to deliver value to your business through ITSM
- Best practice ITSM implementation
- Why emphasis is changing from optimizing IT management processes to better servicing customers and demonstrating real dollar value
- If service-oriented ITSM is best for your business
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Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
Viva la Verticals! Key to Vendor Growth is Through Vertical Market Opportunities, Says IDC 2008-09-05 11:05:00+10
F-Secure delivers fastest protection in the online world 2008-09-04 16:50:00+10
NETGEAR expands ProSafe team as business-class products take off in SME market 2008-09-04 16:27:00+10
Rogue security apps dominate Fortinet's Aug 2008 IT threat report 2008-09-04 16:00:00+10
Adaptec Intelligent Power Management Reduces Storage Power Consumption Up to 70 Percent 2008-09-04 11:28:00+10
Revolutionising Back-up and Recovery
Rapid adoption of virtual server technology, and the challenges associated with the backup and recovery of ever-growing stores of information is causing a number of IT managers to reevaluate their data protection strategies. New backup and recovery methods which use data de-duplication technology to reduce capacity and network bandwidth requirements are being deployed to keep up with explosive data growth, shrinking backup windows, compliance initiatives and security concerns. Read on to find out more.









