The US Department of Justice is trying to determine whether Yahoo's two-week test to deliver relevant Web advertising from Google alongside its own search results violates any antitrust laws, according to a Reuters news service report.
A source told Reuters that antitrust regulators "have initiated an investigation" of the test. According to the report, the source, who spoke on condition of anonymity, said the regulators were concerned about a telephone call from Google CEO Eric Schmidt to Yahoo CEO Jerry Yang to offer help in fending off Microsoft's US$44.6 billion takeover bid.
Another source told the news agency that the DOJ was concerned about the possibility of a longer-term deal between the number one and number two search engine companies and opened up an inquiry into matter.
Yahoo and Google said they had informed the DOJ of the two-week test.
"Yahoo proactively kept the Department of Justice informed of its intention to conduct this limited test with Google and has provided information to DOJ on the nature of the test," said Yahoo spokeswoman Tracy Schmaler in an e-mail.
A Google spokesman concurred. "We informed the Justice Department before we launched this test and we have been responsive to their questions about it," said Google spokesman Adam Kovacevich, in an e-mail.
DOJ spokeswoman Gina Talamona declined to say whether the department had initiated an investigation. However, she said the department "was aware of the collaboration."
Microsoft could not be reached for comment. Earlier, company General Counsel Brad Smith roundly criticized the test, saying it raised antitrust issues.
The test, which ends this week, does not include Yahoo's network of affiliate or premium publisher partners and is limited to no more than 3 percent of Yahoo search queries. The companies have not said whether they are planning to extend the test.
"I assume Yahoo's interest in its deal with Google is to forestall a merger with Microsoft, largely so that its management can remain in control," said Keith Hylton, professor at the Boston University School of Law, in an e-mail.
"Google's interest is also to forestall a merger with Microsoft, so that it can avoid a competitive threat. I doubt that price-fixing is a major part of the aims of either Google or Yahoo. If Microsoft's goal in acquiring Yahoo is to make a run at competing against Google, the Yahoo-Google partnership has anticompetitive effects because it is shielding Google from having to face a tougher competitor."
Hylton said he didn't think it was fair to suggest that a Google-Yahoo partnership was the same in its competitive implications as a Microsoft-Yahoo merger.
"It's clear that Google is the dominant firm, while Yahoo and Microsoft are fringe competitors," he said. "The Google-Yahoo partnership effectively limits and minimizes the fringe even more. The Microsoft-Yahoo merger would allow two fringe firms to merge into a possibly serious rival to Google."
Hylton said antitrust regulators have looked with suspicion on mergers between dominant companies and other firms, especially if it appears those mergers were designed to avoid competition.
"The merger laws have probably been a bit too strict in this area. In the past, mergers have been deemed anticompetitive when the dominant firm joins with another firm with only one percent of the market," he said.
"In comparison, Yahoo, the'other firm' is a relatively big player among the fringe competitors in its market, and Google is clearly the dominant firm in its market. The courts could easily apply the reasoning of the merger case law to a monopolization inquiry - when, as in this case, the dominant firm seeks a partnership that appears to have a significant competition-avoiding effect."
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Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
Fortinet November Threatscape Report Shows Calm Before Holiday Storm 2008-12-05 16:00:00+11
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International researchers gather in Sydney to preview the clever web 2008-12-05 09:48:00+11
Borderless corporate networks to shift focus to secure content management in Australia in 2009 2008-12-04 16:06:00+11
Data grids and service-oriented architecture
When choosing an SOA strategy, corporations must ensure data availability, reliability, performance and scalability. A data grid infrastructure, built with clustered caching provides a framework for improved data access that can create a competitive edge and sustain customer loyalty. Read on to discover how this can be created within your organisation.












