In the IT shop of the near future, personnel likely will manage services instead of systems, a Sun Microsystems official said Monday in elaborating both on Sun's internal plans and what can be expected of the IT landscape at large.
While the average enterprise IT shop now has many servers and client systems, companies including Sun can be expected to utilize online services available over the public Internet, said Robert Worrall, Sun chief information officer and senior vice president. This will make IT staff act more as service managers than systems managers. Meanwhile, internal application developers instead would find work building applications for service providers.
Sun expects to be at the forefront of this wave.
"We've been out talking quite a bit about this notion that the IT organizations of tomorrow are going to look very different from the IT organizations [of] today," Worrall said. IT will focus more on business than technology, he said.
IT shops will transform from building, deploying, and supporting traditional applications to serving more as aggregators of network services, said Worrall.
Like doctors who do high-level diagnoses and then refer patients to specialists, IT will refer users to providers of services, Worrall said. He cited online CRM specialists Salesforce.com, one of the most prominent examples of a SaaS (software as services) vendor, as such a company providing application services.
"We're simply [espousing] that over a period of time, that will become the norm and not the exception," Worrall said.
Other examples of online services gaining prominence include e-mail applications from Google and Yahoo and the Oracle On Demand service. ERP and human resources applications also will be leveraged online.
"I think it's time for us as industry leaders really to get our hands around how we're going to evolve that model, because like it not, the current models of building hundreds or thousands of customized business applications simply aren't sustainable," Worrall said.
Acknowledging user concerns over security and protection of intellectual property, Worrall said services providers will have to provide a model that ensures privacy and data protection. Service-level agreements will become critical in meeting this goal. Concepts such as federated identity will help take care of security issues.
At Sun, the company currently runs about 1,200 business applications. There is no reason these cannot be provided as online services, Worrall said.
In Sun's vision, the company will buy services, then run them in a browser on a device such as a laptop or a thin client. There will be no need to maintain legions of servers.
Sun currently utilizes about 3,000 servers worldwide to run its business. Sun ultimately would like to be relieved of maintaining its own datacenter, but some servers still would be needed for applications that service providers probably would not offer, such as engineering applications, Worrall said.
"I'd love to say the vision is zero [servers], but I don't know that we'd ever get to zero," said Worrall.
The market is already moving to this more efficient paradigm, but Sun internally expects to be largely services-based by 2015, although it could be a few years earlier or later than that, said Worrall.
With Sun itself a purveyor of server hardware, a widespread move to services-based computing by users at large would mean a radical change for Sun's business model. Its customer base will shift to being service providers, who need to maintain large datacenters. With this paradigm, Sun's server sales volumes potentially could increase, even if the customer list itself shrinks.
"That's where I think Sun has the greatest play in the future," Worrall said.
Meanwhile, companies that otherwise could not afford their own IT networks can avail themselves to online services. IT has been criticized for being too expensive, and the service paradigm addresses this problem. "I can simply buy a standard service off-the-shelf," said Worrall.
Sun anticipates SaaS moving to the next level, Worrall said. Right now, SaaS tends to have a one-size-fits-all approach to privacy, trust, and service levels. This will not be sufficient, and service providers will need to offer more flexible options, according to Worrall; 24/7 service provision will be essential if large companies are to adopt service-based application models.
As Sun moves toward service adoption internally, the halls of the company's IT offices may have fewer Java developers. Instead, Sun offices will feature persons focused on vendor management, security, and compliance. Java developers, meanwhile, will find work at organizations building services.
This does not necessarily mean these application development services would be outsourced; a sizable amount of work requires local knowledge, Worrall said.
"Offshoring is not the panacea; you have to have an onshore presence," he said.
As Sun moves to a services paradigm, the company will need to focus on an ecosystem to accommodate this, because it is not the same as having a traditional ISV strategy, said M.R. Rangaswami, managing director of the Sand Hill Group, an investment and advisory firm that has researched SaaS. Sun must focus on building a partner-friendly environment for the new model, he said.
"In a SaaS model, it's very different," Rangaswami said. "You don't need to give anyone hardware or software; you need to have a program that is very sculpted to give you a quick on-board [entrance] onto the new on-demand ecosystem."
Fortune 500 companies are taking a look at this model, said Rangaswami. A services-based approach offers benefits such as flexibility and savings in power consumption. But companies must fit application services into their own standards for security and compliance, he said.
Sun customers, meanwhile, are latching onto the services concept over development of internal IT infrastructures. During a recent meeting in Moscow with a group of 50 startup companies, the vast majority said they would not want to build to build their own IT shops, Worrall said. Several large customers in New York City also gave the idea a thumbs-up, he said.
Sun's Network.com, which also has been known as Sun Grid, is a hosted service to provide compute cycles. Although the service was criticized for not gaining much traction in the market, Worrall said the grid service has had some successes in unexpected areas, with developers rather than large enterprises latching onto it. The industry itself needs to mature before grids are as successful as they could be, he said.
Sun does not plan to sell hosted application services, Worrall said.
The company does see open source as a conduit for a service-based application model. Developers can experiment with many solutions without getting locked into a single provider, Worrall said.
Read up on the latest ideas and technologies from companies that sell hardware, software and services. Best Practice in Building an Integrated Information Management Strategy
Email Archiving 101—Customer Case Study
Gaining Competitive Advantage Through Enterprise Planning
Discover the advantages of an open architecture multi-vendor network solution
Data grids and service-oriented architecture
Email Archiving Implementation: Five Costly Mistakes to Avoid
IT Service Management Needs and Adoption Trends: An Analysis of a Global Survey of IT Executives
Taking On Demand CRM Integration to the Next Level
Zones provide focussed content from Computerworld and leading technology partners.Discover how SOA can create smarter outcomes for your business.
Attend and learn:
- How SOA is helping leading companies to become more agile
- Where you should be applying SOA processes in your company
- The top SOA implementation mistakes to avoid
Click here for more information.
- +
Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
Fortinet November Threatscape Report Shows Calm Before Holiday Storm 2008-12-05 16:00:00+11
Epicor® Cited as an Order Management Solutions Leader by Independent Research Firm 2008-12-05 15:52:00+11
F-Secure: Growth In Internet Crime Calls For Growth In Punishment 2008-12-05 13:00:00+11
International researchers gather in Sydney to preview the clever web 2008-12-05 09:48:00+11
Borderless corporate networks to shift focus to secure content management in Australia in 2009 2008-12-04 16:06:00+11
Everything you need to know about email and web security (but were afraid to ask)
What you don’t know can destroy your business. It’s hard to imagine modern business without the internet but in the last few years it has become fraught with danger. Read on to discover how internet security can give your business a competitive advantage.












