AUSTRALIA, August 2004 – Leading technology company, Samsung Electronics, has launched a second year of its largest grant program, Samsung DigitAll Hope, and is calling for entries from Australia.

Samsung’s DigitAll Hope is open to any registered charity, not-for-profit organisation or educational institution, and offers grants to support projects aimed at enriching the lives of disadvantaged youth through the use of technology, thus “bridging the digital divide”.

This year DigitAll Hope grants totalling AUD$640,000[1] will be awarded to organisations in seven countries from South East Asia and Australia, bringing the program’s two-year commitment to almost AUD$1.5million1.

Je Seung Park, managing director, Samsung Australia said: “We have a deep rooted belief that technology is an increasingly important tool of progress. It has the power to enhance and transform lives, so we can look forward to a brighter social and economic future”.

Last year Samsung DigitAll Hope grants were awarded in Australia to The Smith Family and Fitzroy Computer Clubhouse in Melbourne – part of the Fitzroy Learning Network.

The Smith Family’s DigitAll Hope grant funded a program called “Ignite! For Youth”– part of its Learning for Life program – to provide 16-25 year old students with online resources and personal support to assist them develop their technology and life skills.

Fitzroy Computer Clubhouse (FCC), the first of its kind in Australia, provides specialist computer access to children from refugee, migrant and low socio-economic backgrounds. FCC used its DigitAll Hope grant to expand existing services for a more effective learning environment incorporating specialist work areas. Through this FCC gives children the opportunity to develop vital communication, technology and vocational skills.

“As a direct result of the Samsung DigitAll Hope grant we have been able to extend our open hours from four days to five evenings a week, so we can help a lot more kids in the area,” said Kerry Finlayson from FCC.

Final selection will be based on set criteria such as the expected impact on the quality of lives; sustainability to provide long-term benefits; feasibility and responsiveness to meeting target groups’ identified needs, as well as creativity and innovation in the use of technology.

Australian grants will be officially presented by popular Samsung and DigitAll Hope ambassador Luke Ricketson, most-capped player for the Sydney Roosters rugby league team and a keen supporter of youth initiatives.

Closing date for submissions is August 20, 2004 and grants will be awarded in October. More information and the application form are available from Samsung’s website: http://www.samsung.com.au/hope

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High resolution jpeg attached: Children from Fitzroy Computer Clubhouse learning multimedia skills.

About Samsung Electronics

SAMSUNG Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2003 parent company sales of US$36.4 billion and net income of US$5.0 billion. Employing approximately 88,000 people in 89 offices in 46 countries, the company consists of six main business units: Corporate Technology Operations, Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, SAMSUNG Electronics is the world's largest producer of color monitors, color TVs, memory chips, TFT-LCDs and VCRs. For more information, visit www.samsung.com.

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[1] Calculated according to USD-AUD foreign currency exchange rates as at 4 August 2004.