Ericsson rolled its ‘bells and whistles' circus into Sydney's largely forgotten icon Luna Park last week, when it held its "Get insp{w}ired" publicity campaign.

Amongst the almost over-the-top hype and hoopla of sci-fi dancers, rappers, smoke and mirrors, Ericsson attempted to show off its multi-service network technology with a live Web cast.

Introducing the Web-cast via a remote location, the Ericsson spokeswoman mustn't have felt happy with her performance because the audience - not to mention the millions of potential viewers out in the Internet ether - were pleasantly surprised when they heard the spokeswoman exclaim "I completely blew it".

No sweetheart, you didn't blow it. The people responsible for switching the audio to the next speaker probably have more claim to that.

Close Ericsson, but no cigar.