Google's leadership on the Web stems partly from its powerful data centers, which allow it to provide lightning-fast search results while keeping energy costs to a minimum. The company has been mostly secretive about what goes on inside these giant computing factories, but on Wednesday it offered a peek at what it has been able to achieve -- on the energy side at least.
Google has published results from internal studies showing that its data centers are "the most efficient in the world," according to a blog post from Urs Hölzle, its senior vice president of operations. While some of what it does, like designing its own servers, isn't practical for most businesses, other tricks could be replicated by other companies, albeit for an upfront capital cost.
Its announcement coincides with a speech about energy that CEO Eric Schmidt is due to give Wednesday evening in San Francisco. Schmidt will argue that the US can reduce its oil dependency by drilling for "natural and clean geothermal energy" and making a "bold move" into solar and wind power, according to the event's agenda.
Google uses a metric called PUE, or Power Usage Effectiveness, to measure its data center efficiency. It gives a ratio of the total power consumed by a data center to the power consumed by the IT equipment used in the facility. For example, a PUE of 2.0 indicates that for every watt that directly powers the IT equipment, an additional watt is used to cool and distribute power to that IT equipment.
In a report to the US Congress in 2006, the Environmental Protection Agency estimated that the typical enterprise data center had a PUE of 2.0 or higher. It also forecast that by 2011, data centers employing "state of the art" techniques such as liquid cooling could reduce their PUEs to 1.2.
Google said Wednesday that it has achieved that PUE as the average across all of its data centers, and that one of them operates with a PUE of 1.13. "Today we are operating what we believe to be the world's most efficient data centers," Hölzle wrote.
That's no small claim given that many of its competitors are also experimenting with data center designs to improve efficiency. Microsoft has been packing servers into shipping containers, creating a closed environment that allows it to manage cooling more efficiently. The company said recently it had achieved a PUE of 1.3 in one of these containers. They are not widely in use yet, but Microsoft plans to put more than 200 of them at a new data center in Chicago.
Read up on the latest ideas and technologies from companies that sell hardware, software and services. Solve Exchange Mailbox Storage Issues Once and for All
Realizing the Value of Unified Communications
How to Beef Up Your Sales Pipeline
Microsoft 2008 Mission Critical IT
Network Aware Service Management
EMC Data Profiling for File System and Exchange Server Environments
Strategies for Eliminating .PST Files
Email Archiving 101—Customer Case Study
Zones provide focussed content from Computerworld and leading technology partners.Discover how SOA can create smarter outcomes for your business.
Attend and learn:
- How SOA is helping leading companies to become more agile
- Where you should be applying SOA processes in your company
- The top SOA implementation mistakes to avoid
Click here for more information.
- +
Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
Borderless corporate networks to shift focus to secure content management in Australia in 2009 2008-12-04 16:06:00+11
IDC Says Asia/Pacific Excluding Japan IT Market Will Remain The Bright Spot... 2008-12-04 15:04:00+11
MySpot SOS "Panic Button" Smartphone Application could save lone worker lives 2008-12-04 13:34:00+11
Charles Sturt University Commences Unified Communications Deployment With Interactive Intelligence 2008-12-04 08:30:00+11
AOC Launches 18.5” Widescreen Green 16:9 LCD Monitor in Australia and New Zealand 2008-12-03 15:30:00+11
Wireless LANs: Is my enterprise at risk?
Achieve an overall understanding of the risks associated with wireless LANs. Discover their inherent properties, as well as what makes them different from wired networks. Read on to uncover a list of recently published articles on real-life breaches and incidents illustrating the need for proactive measures to mitigate wireless security risks.












