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Within two years, most big businesses will be on their way to spending three times as much on systems for carbon accounting and sustainability reporting compared to what they spent on Y2K, according to analyst and research firm, S2 Intelligence.
Businesses will collectively spend at least US$595 billion on systems to support green accounting.
Releasing forecasts on what businesses will spend on systems to support green accounting through to 2015, S2 Intelligience estimates Australian business will spend at least US$6.5 billion.
The research firm's managing director, Dr Bruce McCabe, said to reduce the carbon footprint of businesses we first need to measure it, but green accounting today is shallow, with lots of window dressing and little actual measurement.
"By 2010 all types of businesses will be investing in systems that support detailed and continuous information collection."
This will extend beyond energy intensive manufacturers and power utilities.
"Even services companies will see all their offices progressively instrumented to capture carbon footprint data," McCabe warned.
"Government regulation--via carbon markets and taxation-will be matched by customer and trading partner demands for detailed reporting.
"Carbon labelling in supermarkets is a good example. Led by chains such as Tesco in the UK, this will soon impact what makes it into the shopping basket.
"Even schemes that follow a simple star rating will cascade into new accounting requirements for every business in the supply chain," he said.
" The primary producer, manufacturer, wholesaler and transport provider will all need to be able to report their contribution--or lose business to someone that does."
McCabe said the IT industry has not yet woken up to the opportunity.
"Most of the so called IT visionaries still think their environmental contribution stops at getting computers to use less electricity," he said.
"All the technological components are there, but so far there has been little creativity in packaging them into compelling solutions of businesses."
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Beyond Virtualisation - The Roadmap to 2012
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Brisbane | 22 July | Sofitel Brisbane
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Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future. - +
Data Management Edition #9: Data centre makeover 24/04/2008 07:43:06
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Network Aware Service Management
Today’s complex, distributed and virtualised IT environments are almost impossible to manage. Learn how to obtain end-to-end visibility, as well as automated root cause analysis from within Microsoft’s System Centre Operations Manager 2007, creating a unique solution that addresses the need for network-aware, end-to-end service management.
Comments
More Greenwash!!!!!
has nobody worked out that "Green" does not involve buying $6.5 Billion dollars worth of stuff to calculate whether yr green or not?? And to say vendors haven't woken up to the opportunity yet is completely naive - they're all shoving shiny new green stuff down our throats at every turn.