- 1
- 2
- < previous
One of the things Microsoft hoped to accomplish in this case was to convince the government that the tech industry was unlike any other. The company hired Richard Schmalensee, dean of the Sloan School of Management at MIT, to help make its case. A big part of his argument was that the real threats hadn't yet arrived. It was fear of these unknown threats that served to constraint Microsoft's apparent power.
Wrote Schmalensee in his direct testimony: "Much of Microsoft's future competition is unknown. It was not known in 1994 that Netscape, Java and Linux would become competitive threats to Microsoft. It is not known today who will become competitive threats to Microsoft in 2002."
Boies countered Schmalensee with MIT professor Franklin Fisher, who dismissed that warning about future threats. The notion that "a wolf might come out of the forest" to challenge Microsoft wasn't serious analysis, he said. The issue, the government argued, was about the monopoly power the company had at the time.
Gates tried to explain the threat in his deposition with Boies (download PDF).
Boise: When people used the word with you "commoditize" as in the statement that Netscape was threatening or endeavoring to commoditize the operating system, what did you understand "commoditize" to mean?
Gates: That they were creating a product that would either reduce the value or eliminate demand for the Windows operating system if they continued to improve it and we didn't keep improving our product.
The argument did not hold -- at least as far as the judge was concerned. In 2000, US District Court Judge Thomas Penfield Jackson order that Microsoft be broken up, Standard Oil-style (read the decision). A year later, in 2001, the US government -- in the interest of moving the case along -- dropped that remedy and announced a settlement under which Microsoft would agree to change some of its business practices.
Before that agreement was finalized in court, Gates, after refusing to appear years earlier, took the stand. In 2002, one of the points he raised concerned the future.
"Ten years is a very long time in the software industry," he wrote (download PDF). "Ten years ago, Windows was just beginning to become broadly successful, even as many ISVs focused on writing applications for MS-DOS and IBM's OS/2. Ten years before that, the PC industry barely existed. Given the constantly accelerating pace of innovation, I expect we will see more changes in the computing landscape in the next 10 years than in any prior 10-year period."
Six years later, Windows -- though still dominant -- is facing new platform threats, and a renewed browser war is brewing, thanks to Firefox. Meanwhile, Google looms as an ever-larger threat, as Microsoft has sought -- so far unsuccessfully -- to scoop up an Internet search company to better fit in with a new age. And Gates, his company intact, is moving on to other endeavors, looking less like Rockefeller the oil baron and more like Rockefeller the philanthropist.
- 1
- 2
- < previous
Read up on the latest ideas and technologies from companies that sell hardware, software and services. Best Practice in Building an Integrated Information Management Strategy
Delivering the Power of Choice with Microsoft Dynamics CRM
Discover the advantages of an open architecture multi-vendor network solution
Solve Exchange Mailbox Storage Issues Once and for All
Mimosa™ NearPoint™ for Microsoft® Exchange Server: Email Archiving 101
CRM your salespeople will love
Achieving the impossible: Unlimited application scalability
IT Service Management Needs and Adoption Trends: An Analysis of a Global Survey of IT Executives
Zones provide focussed content from Computerworld and leading technology partners.Discover how SOA can create smarter outcomes for your business.
Attend and learn:
- How SOA is helping leading companies to become more agile
- Where you should be applying SOA processes in your company
- The top SOA implementation mistakes to avoid
Click here for more information.
- +
Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
Fortinet November Threatscape Report Shows Calm Before Holiday Storm 2008-12-05 16:00:00+11
Epicor® Cited as an Order Management Solutions Leader by Independent Research Firm 2008-12-05 15:52:00+11
F-Secure: Growth In Internet Crime Calls For Growth In Punishment 2008-12-05 13:00:00+11
International researchers gather in Sydney to preview the clever web 2008-12-05 09:48:00+11
Borderless corporate networks to shift focus to secure content management in Australia in 2009 2008-12-04 16:06:00+11
Solve Exchange Mailbox Storage Issues Once and for All
Join industry expert Bob Spurzem and Chuck Arconi of Fox Hollow to discover how to reduce Exchange total storage and keep it at a manageable level. Learn how Exchange storage growth can be contained without sacrificing security and accessibility.












