Saturday | 11 October, 2008
Computerworld
Earnhardt Auto takes DealerSocket CRM for a drive
Linda Rosencrance 20/06/2006 09:32:36

Computerworld Buyer's Guide - Vendors Matched to this Article
Related Features
  • +

    Hiring Manager: Emphasize Integrity, Attitude 14/12/2007 11:18:07

    William Howell shares his hiring mistakes and his secrets for selecting the best job candidates, finding objective references and using LinkedIn as a recruiting tool.
    William Howell shares his hiring mistakes and his secrets for selecting the best job candidates, finding objective references and using LinkedIn as a recruiting tool.
  • +

    How to Get Real About Strategic Planning 04/02/2008 12:50:59

    Everyone agrees that having a strategic plan for IT is a good thing but most CIOs approach the process with fear and loathing. In fact, the majority of CIOs (and the enterprises they work for) are faking it when it comes to strategic planning. Isn't it time we all got real?
    Oh, it must be nice to be the CIO of a FedEx or a GE or a Credit Suisse. Places where IT and the business are so tightly aligned you can barely tell the two apart. Where corporate leaders understand that IT is a strategic asset and support it as such
  • +

    9 Paths to Higher Performance 10/12/2007 14:09:23

    When an organization brings together talented people in a creative, collaborative environment it fosters a culture of high performance, which in turn leads to superior business results
    Like high-achieving individuals, some organizations seem to have the Midas touch. Virtually every initiative they touch earns them gold and even those that fail never seem to cost them much of anything at all
  • +

    Strategies for Dealing With IT Complexity 24/12/2007 10:30:47

    Every innovation, every business process improvement, comes with an IT complexity tax that must be paid by CIOs in time, money and sweat. Here are strategies to mitigate the increasing complexity of IT as it enables new business.
    Every innovation, every business process improvement, comes with an IT complexity tax that must be paid by CIOs in time, money and sweat. Here are strategies to mitigate the increasing complexity of IT as it enables new business.
Additional Resources
Executive Guides
Whitepapers
Zones
Zone logoZones provide focussed content from Computerworld and leading technology partners.

Newsletter Subscription

Sign up for our Computerworld newsletters!
Computerworld's twice-daily news service keeps you in touch with the latest, most important headlines from Australia and around the world.
Keep up with the latest virtualisation technologies, products, news and features.
RSS Feeds

The Earnhardt Auto dealer group in Phoenix has standardized its customer relationship management (CRM) operations on the DealerSocket system, according to FireSocket, a CRM software vendor in California.

The move affects all departments at Earnhardt's nine automotive dealerships, including its Ford, Dodge, Chrysler, Jeep, Nissan, Honda, Hyundai, Lincoln, Mercury, Mazda and BMW operations, said Donald Speen, vice president of IT operations at Earnhardt Auto. The dealerships, which together realized just over US$1 billion in revenues last year, are located throughout Arizona and Texas.

Earnhardt selected DealerSocket as its CRM platform in January after trying out other products that fell short of the company's goals, Speen said.

The Earnhardt organization needed a CRM system to operate as a complete interdepartmental system among its customer service, marketing, floor sales, Internet sales, and automotive parts and service units, Speen said.

DealerSocket was the only CRM partner that could effectively offer global management tools to report, compare and identify growth opportunities among dealerships, not just departments. Today, more than 500 employees work on the deployed system, he said.

"We're a high-volume dealer, and we sell a lot of vehicles. We were doing really well with our presence on the Internet and our Internet sales with a product that we were using. ... It was just geared toward Internet sales and follow-up, but that's all it did," Speen said. "We ... realized that we weren't really getting the benefit from all the information we were getting and transferring that [information] to our sales floor, our normal sales staff, and [the] service and parts department."

When the Earnhardt group decided to expand into the other areas, Speen researched different companies and settled on FireSocket.

"Now, we can market to our service customers in a different way and really follow up with the people that physically come into our stores," Speen said. "And our corporate team is able to get a bunch of information from each store at their fingertips through DealerSocket, so they can monitor the day's events in our stores."

Speen said DealerSocket CRM helped the entire company bring its operations up to a whole new level.

"It really helps us consistently deliver an ideal customer experience at each of our stores," he said.

Computerworld Buyer's Guide - Vendors Matched to this Article
Market Place

Computerworld Member Login


 

Smart SOA World Tour

Discover how SOA can create smarter outcomes for your business.

Attend and learn:

  • How SOA is helping leading companies to become more agile
  • Where you should be applying SOA processes in your company
  • The top SOA implementation mistakes to avoid

Click here for more information.
Whitepaper

Mimosa™ NearPoint™ for Microsoft® Exchange Server: Email Archiving 101

Email archiving is emerging as a critical new application for managing email. Learn how to reduce and manage online and offline email storage, add powerful tools for legal discovery and compliance and extend native exchange recovery capability by reading on.

Enterprise IT Buyer's Guide
Find Technology Vendors Fast
 
Find vendors by name | Find by category
Sponsored Links