Despite major developments in digital camera technology, vulnerability to the elements is often overlooked. The new Ricoh Caplio 400G is a high performance digital camera that is water and dust resistant, making it the perfect companion for outdoor enthusiasts.

According to Michelle Turner, Ricoh Photographics Service Manager, sand and grit in the zoom lens is one of the most common mistakes of camera ownership.

“Air is drawn inside every time a zoom lens extends and with that, any salt, sand and moisture that is in the immediate environment, or on the outside of the lens barrel, can enter the lens,” explains Turner.

Digital cameras used for work in outdoor environments are most prone to damage. To accommodate the need for digital photography in these potentially harsh conditions Ricoh offers the all-terrain Caplio 400G digital camera.

Durable and portable with a built-in 3x optical zoom, the 3.34 megapixel Caplio 400G features a reinforced glass dust protector for the lens, a water/dust-resistant casing and rubber packing on opening parts and buttons.

The zoom does not extend out of the Caplio 400G’s sealed housing so it remains protected from any dust or dirt. This also reduces the risk of accidental damage to the lens when fully extended.

Grade seven equivalent JIS* protection water resistance and grade six dust resistance make it suitable to use in wet, sandy or dusty environments. Its solid rubber housing also gives the camera protection from inadvertent knocks and spills.

The heavy duty Caplio 400G does not compromise on speed with a shutter speed of just 0.14 of a second.

The Caplio 400G is designed to float and can be used underwater for a period of 30 minutes to a depth of one metre.

Six creative program modes and a clear LCD display make appropriate mode selection easy and allow for optimal results in all conditions.

Featuring a 1cm macro for close up details, video streaming plus continuous and interval shooting capabilities, the Caplio 400G has everything you would expect of a high-end digital camera with the added bonus of water and dust-resistance. USB and AV connection make viewing and downloading images easy.

Using the supplied li-ion battery, the Caplio 400G can take up to 350 shots between charges with normal usage. It is also compatible with conventional or rechargeable AA batteries and an AC Adapter.

RRP: $699 (includes rechargeable lithium battery and charger valued at $150).

Consumer enquiries: 1300 363 741 or visit www.ricoh.com.au

Ricoh photographic products are sold through more than 1500 outlets nationally, including leading camera specialists and electronics retailers.

Contact 1 300 363 741 for stockists

*Japanese Industry Standard

MEDIA NOTE - for further information, visuals or product samples contact: Louise Mezzina or Jody Hammond Write Away Communication + Events Phone: (02) 8904 1622 Email: louise@writeaway.com.au or jody@writeaway.com.au