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As the release of low-cost laptops based on Intel's upcoming Atom processor draws near, Microsoft is getting boxed into a corner. The software company plans to stop selling most Windows XP licenses after June 30, yet most of these low-cost laptops won't be powerful enough to run Vista when they arrive later this year.
That leaves Microsoft executives with a choice: Do they extend the availability of Windows XP for low-cost laptops, or possibly concede this nascent market to Linux?
The poster child for the low-cost laptop is Asustek Computer's US$249 Eee PC, which hit the market in October last year and runs the Xandros distribution of Linux. Consumers in the US and elsewhere embraced the laptop, which uses a version of Intel's Celeron M processor, for its small size and ability to perform basic tasks like Web surfing and e-mail. It became something of an overnight sensation, and that success caught the attention of other hardware makers, including top-tier PC vendors.
The Eee PC's success wasn't possible without Intel's support. The chip maker was initially hesitant to embrace Asustek's push into low-cost laptops for fear it would drive down margins for its mobile processors if users opted to buy low-cost laptops instead of more powerful -- and more expensive -- models. But Intel eventually decided that the opportunity to expand the size of the overall laptop market outweighed the risks of lower profit margins and gave its backing to the little laptops.
Intel's support for low-cost laptops is ready to shift into overdrive. The company's upcoming line of Atom processors, relatively inexpensive chips that consume little power, will show up during the third quarter in small laptops -- priced from US$250 to $300 -- that will be aimed at users in developed markets and heavily promoted by the chip maker. Intel executives want these laptops to be cheap enough that US and European consumers don't think twice about buying them as a second computer. Most are planned to ship with either Linux or Windows XP, even though they will arrive after Microsoft's June 30 deadline has passed.
Windows Vista isn't a viable option in this product segment: It's too expensive and does not work on the stripped-down hardware configurations required to keep prices low.
"At the low end, Vista's hardware footprint is too large," said Tom Rampone, an Intel vice president and general manager of the company's Channel Platforms Group, noting that some low-cost laptops, such as Intel's Classmate PC, have just 2GB of solid-state storage instead of higher-capacity, more costly hard disks.
That small amount of storage rules out the use of Windows Vista on these machines, even Vista Starter, the stripped-down, low-cost version intended for sale only in developing countries. If Microsoft declines to make Windows XP available for low-cost laptops, that could guarantee that Linux -- as the only realistic alternative -- would be left to dominate this segment of the market.
"They're not going to sit by and let that happen," said Bryan Ma, director of personal systems research at IDC Asia-Pacific.
Microsoft officials say they are keeping an eye on the market, and the company's public relations agency confirmed that Microsoft is continuing to talk with OEM partners about low-cost computers. In the end, Microsoft may have little choice but to extend the availability of new Windows XP licenses beyond June 30 if it wants to tap this market and prevent Linux from making further inroads.
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Prioritizing Services with IT Service Management (ITSM)
Computerworld Live Webinar
Wednesday 20th, August 2008
11:00am EST (Sydney, Australia)
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11:00am EST (Sydney Australia)
Sign up and receive a free copy of The Forrester WaveTM Service Desk Management Tools, Q2 2008 at the conclusion of the Webinar.
Attend and discover:
- How to deliver value to your business through ITSM
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- If service-oriented ITSM is best for your business
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Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
Viva la Verticals! Key to Vendor Growth is Through Vertical Market Opportunities, Says IDC 2008-09-05 11:05:00+10
F-Secure delivers fastest protection in the online world 2008-09-04 16:50:00+10
NETGEAR expands ProSafe team as business-class products take off in SME market 2008-09-04 16:27:00+10
Rogue security apps dominate Fortinet's Aug 2008 IT threat report 2008-09-04 16:00:00+10
Adaptec Intelligent Power Management Reduces Storage Power Consumption Up to 70 Percent 2008-09-04 11:28:00+10
Solve Exchange Storage Problems Once and For All: A New Approach without Stubs or Links
The management of Microsoft® Exchange storage growth is the most challenging problem facing Exchange administrators. Because of the popularity of email as a communication technology, and because users tend to keep email, maintaining adequate storage on the Exchange Server is a constant challenge. Learn how to maintain the space you need by reading on.









