When Craig Urizzola's company decided to make a seven-figure investment in a new ERP system, he contacted his local reseller to order hardware to run it on. "We told them exactly what we wanted and said, 'We don't need SANs or clustering or any of that,'" says Urizzola, CIO at Saladino's, a food service distributor in the US. "But their proposal came back with SANs and 10 more servers than we asked for. They just don't listen."
That IT salespeople just don't listen is a familiar refrain from technology buyers. But despite your complaints, you know that you can't quite live without them. You need them to execute transactions and help guide you, to offer advice and recommendations, and to give you a heads up about forthcoming products that may solve real business problems.
Unfortunately, although technology has made quantum leaps over the years, salespeople haven't changed much. And today, as ever, too few of them act as honest advisers and problem-solvers. Too many are dime-a-dozen drones who stick to marketing scripts and are more concerned with selling what they want to sell than they are with selling what you need to buy.
We spoke with seasoned IT executives to uncover the sales archetypes that drive them crazy. So bar the door, unplug the phone, and read on.
The Yes Man
This person oversells his product, promising you the moon and delivering nothing but trouble. When pressed on whether the product can solve your problem, he says, "Sure! It will do that and unify all your systems and make everything run nice and smooth. And by the way, it also cures male-pattern baldness." (We're kidding about that last one. Sort of.)
The sales rep simply might not know whether the product meets your needs, but he's afraid to admit it, so he takes the easy way out, which is to nod and say yes to whatever you ask.
"A lot of salespeople pretend to know our business, but they end up giving us something we don't need," says Joshua Koppel, assistant director of IT at the Chicago Department of Revenue. He adds that salespeople frequently gloss over or altogether miss compatibility and integration issues. "We end up tweaking and tweaking, and that costs money," says Koppel.
Sometimes the yes man is just trying to hit his monthly quota. In that case, he's often hard to find after he makes the sale.
The Armageddon Evangelist
"Some [salespeople] present the doomsday approach, like you need to buy their service or product or something bad will happen," says Katie Goodbaudy, technical support specialist at Airgas Nor Pac, a subsidiary of Airgas.
In IT, that's called spreading FUD (fear, uncertainty and doubt), and it often involves allusions to a competitor's products or some nebulous security vulnerability. Goodbaudy says she does her own due diligence to make sure her company is protected from security breaches and other threats. And she's wary of salespeople trying to upsell her by mentioning trumped-up security weaknesses.
But Saladino's Urizzola says he can understand how some IT buyers might fall into the scare trap. "If you don't know what you're doing, you might spend a lot more money than you have to," he says.
The Stalker
Sure, salespeople need to be tenacious to do their jobs. After all, their pay is usually largely based on what they sell. But this guy goes too far every step of the way, from sticking his foot in the door to forcing a sale. And in the process, he ends up alienating potential customers.
After being harangued by a persistent wireless service provider, Goodbaudy says the only thing on her mind was "What can I say to get this guy off the phone?"
Discover how SOA can create smarter outcomes for your business.
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Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
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Controlling storage costs with Oracle database 11g
Organisations must embrace new ways of storing data that don't involve adding more of the same hardware to accommodate data growth and dealing with duplication as well as uncompressed information. Simple steps such as tiering storage, moving data across these tiers and reducing the amount of data to be managed, can dramatically reduce capital and operating expenses. Read on to learn how to implement these steps in your business.












