BroadSoft today opened a new operations centre in Australia to provide technical support and training to Asia Pacific customers.

The VoIP application software provider opened the operations centre in Sydney and comes just six months after the company opened a similar centre in Belfast, Northern Ireland.

The centre sits alongside BroadSoft's local R&D unit.

Vice present of the company's operations, Geoffrey Hicks, said by co-locating the new operations centre with the existing R&D engineering unit and training facility, BroadSoft brings together some of the industry's brightest talent together in one regional site.

"This means the best possible support for APAC customers," he said.

Internode Australia managing director, Simon Hackett, said the new operations centre is evidence of BroadSoft's commitment to the region.

Internode, delivers BroadWorks-based NodePhone2 voice service to business and residential customers across Australia. In Australia, BroadSoft's has numerous telecom customers, including Telstra, AAPT, Commander and iiNet. Only this week BroadSoft appointed Jonathon Reid as head of APAC. Headquartered in China, Reid has more than 15 years of international business development and sales experience.

He was formerly managing director of APAC for Sylantro Systems.

Prior to Sylantro, he led business development initiatives at softswitch provider Syndeo Corporation.

Reid has also undertaken consulting at Andersen Consulting (now Accenture). "Growth of the Asian Pacific telecom market is progressing at record rates, and all the carriers want the best hosted VoIP offering, delivered via fixed line, mobile, broadband and fixed-mobile convergence," Reid said. "BroadSoft's BroadWorks VoIP and IMS solutions are well-known in this region."

BroadSoft provides VoIP applications to Korea Telecom, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon.