Apple keeps pummeling Microsoft in its ads, and yadda yadda yadda, the world's largest software maker plans to hire comedian Jerry Seinfeld for its new marketing campaign, the Wall Street Journal reported Thursday.
Continually painted by Apple and other rivals as uncool and unsafe, Microsoft plans to spend US$300 million on a new series of advertisements designed around its "Windows Not Walls" slogan that will feature Seinfeld and Microsoft Chairman Bill Gates.
Seinfeld will take home $10 million for his role in the spots, the report said, citing people familiar with the situation.
Microsoft is not only trying to turn around a stodgy corporate image, but also wants to reverse recent product misfires, including the Windows Vista operating system and the Zune digital music player.
Apple has rubbed in Microsoft's lack of success and highlighted its own winning streak in a series of "Mac vs. PC" ads.
The campaign is due to debut September 4.
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Ticked Off at Tick the Box Mentality 04/02/2008 13:01:15
Does your executive search firm know the difference between an MIS manager and a CIO, and if it does, can it explain that difference to its corporate clients?Does your executive search firm know its MIS managers from its elbow? Does it even know the difference between an MIS manager and a CIO, and if it does, can it explain that difference to its corporate clients?
Read up on the latest ideas and technologies from companies that sell hardware, software and services. IT Service Management Needs and Adoption Trends: An Analysis of a Global Survey of IT Executives
Email Archiving 101—Customer Case Study
Taking On Demand CRM Integration to the Next Level
Data grids and service-oriented architecture
Solve Exchange Mailbox Storage Issues Once and for All
Strategies for Eliminating .PST Files
Making the Business Case for IT Consolidation
Email Archiving Implementation: Five Costly Mistakes to Avoid
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Discover how SOA can create smarter outcomes for your business.
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- How SOA is helping leading companies to become more agile
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Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
Virtual magic: HR specialist throws out 40 servers, adds 8TB SAN and saves $100,000 for disaster recovery 2008-12-01 15:28:00+11
Sybiz adds up for SMEs in downturn 2008-12-01 14:27:00+11
EXCOM scores back-to-back award trifecta 2008-12-01 10:46:00+11
Citect extends SCADA networks with mobility solutions 2008-12-01 09:48:00+11
Citect extends SCADA networks with mobility solutions 2008-12-01 09:48:00+11
Everything you need to know about email and web security (but were afraid to ask)
What you don’t know can destroy your business. It’s hard to imagine modern business without the internet but in the last few years it has become fraught with danger. Read on to discover how internet security can give your business a competitive advantage.
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