JotSpot agreed to be acquired by Google partly because the search engine giant is "a nerd's paradise," JotSpot co-founder Joe Kraus said Monday.
As a self-described nerd leading a startup of nerds, Kraus "couldn't think of a better company" to be acquired by in Silicon Valley, he said at the Web 2.0 Expo in San Francisco.
Another factor that played in Kraus' decision to sell the business to Google was his desire to make sure that JotSpot succeeded for the sake of its 28 employees, who had left stable jobs to take a risk with a startup.
"That's where the pressure came from, seeing that these folks got a good return on their time and effort and passion," Kraus said during a panel titled "Built to Last or Built to Sell: Is There a Difference?" about entrepreneurs' decisions to either keep Web 2.0 startups independent or sell them to a bigger company.
Google bought JotSpot, a hosted wiki provider, in October of last year, and closed off new account registrations. Although existing customers continue to be supported, Google has been very quiet about its plans for JotSpot, whose wiki service is generally praised by its users.
It is widely expected that the JotSpot technology will end up as part of Google Apps, the company's suite of hosted collaboration and communication services for businesses. In fact, Google's commitment to become a player in the market for hosted collaboration applications was also a factor in the decision to sell JotSpot, Kraus said.
While Kraus seems happy at Google, others in his position haven't been. The founders of Dodgeball, a mobile social networking service that Google bought in 2005, resigned last week, and blasted Google in a blog post on photo-sharing site Flickr. Dennis Crowley wrote that he and Alex Rainert resigned out of frustration for what they felt is Google's lack of support for Dodgeball's development.
In February, Google tersely confirmed that the founders and top executives of dMarc Broadcasting, Chad Steelberg and his brother Ryan Steelberg, had left Google, without providing details about the reasons for their departure. The news fueled speculation that the Steelbergs left due to disagreements over business strategy and that Google, which acquired dMarc in January 2006, is floundering in its efforts to enter the radio ad market.
Concerns over ending up with a parent company that is a bad fit is part of the reason why Six Apart founders have kept the provider of blog publishing software and services independent, said Mena Trott, the company's president, during the panel.
Trott, who founded the company with her husband Ben Trott six years ago, says the possibility that Six Apart would be sold becomes less likely as the company grows. It now has about 140 employees. In fact, Trott says some of her biggest mistakes have been to rush into partnerships with bigger but slow-moving companies that dragged down Six Apart.
At Digg Inc., the social news phenom which remains independent, Chief Executive Officer Jay Adelson says that acquisition overtures by larger companies can be distracting not only to the company's top management, but also to employees if the information ends up in the press.
"When rumors like this start to spread, everyone stops being productive and you have to bring everyone back to reality and say this is who we are, we're focused on executing," Adelson said during the panel.
Read up on the latest ideas and technologies from companies that sell hardware, software and services. Email Archiving Implementation: Five Costly Mistakes to Avoid
Solve Exchange Mailbox Storage Issues Once and for All
Achieving the impossible: Unlimited application scalability
IT Service Management Needs and Adoption Trends: An Analysis of a Global Survey of IT Executives
Data grids and service-oriented architecture
Strategies for Eliminating .PST Files
How to improve employee productivity in small and medium businesses
CRM your salespeople will love
Zones provide focussed content from Computerworld and leading technology partners.Discover how SOA can create smarter outcomes for your business.
Attend and learn:
- How SOA is helping leading companies to become more agile
- Where you should be applying SOA processes in your company
- The top SOA implementation mistakes to avoid
Click here for more information.
- +
Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
Fortinet November Threatscape Report Shows Calm Before Holiday Storm 2008-12-05 16:00:00+11
Epicor® Cited as an Order Management Solutions Leader by Independent Research Firm 2008-12-05 15:52:00+11
F-Secure: Growth In Internet Crime Calls For Growth In Punishment 2008-12-05 13:00:00+11
International researchers gather in Sydney to preview the clever web 2008-12-05 09:48:00+11
Borderless corporate networks to shift focus to secure content management in Australia in 2009 2008-12-04 16:06:00+11
Still Sneaking In: The Threats Your Security Tools Aren't Telling You About
Web 2.0 applications are all the rage, offering us tremendous value when it comes to collaboration and communication. They also open us up to new kinds of attacks however, and can cause problems in keeping systems and data secure. Read on to learn about the new attack methods and how you can defend yourself and your business.












