Qualcomm made a clear statement about its vision for future mobile devices on Monday by buying SoftMax, a provider of noise-reduction algorithms.
SoftMax's technology works with multiple microphones to suppress background noise, separate the speaker's voice from that noise and cancel echoes, all to make voice calls more intelligible. The battle for better sound was stepped up recently when Motorola delivered a system called CrystalTalk, with a similar aim, in its Razr2 line of phones.
The SoftMax Signal Separation technology broadens Qualcomm's toolset for devices including mobile phones, Bluetooth headsets, voice over Internet Protocol phones and notebooks, according to a company statement. It consumes less battery life, processing power and memory than alternatives, the company said. Terms of the deal were not disclosed. Qualcomm was not immediately able to provide more details of its plans for SoftMax.
SoftMax already has deals with mobile operator SK Telecom and with communications chip maker Broadcom, which is embroiled in a fierce legal battle with Qualcomm over various patents. Qualcomm may have acquired SoftMax as much for its engineers and intellectual property as for its current products, said analyst Will Strauss of Forward Concepts.
Similarly, Qualcomm acquired wireless broadband vendor Flarion last year just for its team and OFDMA (orthogonal frequency-division multiplex access) technology, Strauss said. That company's intellectual property is expected to be valuable as OFDMA technologies including WiMax and LTE (Long-Term Evolution) become widely adopted. In addition, it would have been hard to simply recruit top-notch talent in a field as obscure as noise reduction, Strauss said. Qualcomm is probably looking both to integrate SoftMax's algorithms in its own single-chip systems for devices and to license them to other hardware vendors, Strauss said.
Privately held SoftMax is based in Qualcomm's hometown of San Diego and was founded in 1998 by scientists from The Salk Institute and from the University of California at San Diego, where Qualcomm founder Irwin Jacobs is a former professor and endowed the Jacobs School of Engineering in 1997.
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Process Trip 04/02/2008 13:07:03
Why Maritz Travel revamped key business processes — and how business and IT came together to make it workWhen Rich Phillips became COO OF Maritz Travel about two and-a-half years ago, he sat down and took a hard look at the big industry picture
Discover how SOA can create smarter outcomes for your business.
Attend and learn:
- How SOA is helping leading companies to become more agile
- Where you should be applying SOA processes in your company
- The top SOA implementation mistakes to avoid
Click here for more information.
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Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
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Radicati Market Quadrant 2008 on Corporate Web Security
An Analysis of the Market for Corporate Web Security Solutions, revealing Top Players, Mature Players, Specialists and Trail Blazers. Read on to discover who makes the grade.









