Specialist supplier of premium IT products and services and leading Apple distributor, Simms International has signed an exclusive agreement with Cygnett to distribute its stylish iPod/iPhone and MP3 player accessories throughout Australia.

A fresh, youthful and technically savvy brand with an ever-evolving array of iPod and MP3 accessories ranging from fashionable cases, headphones and chargers and speaker systems. Cygnett is helping a new generation of music lovers to enhance and expand their MP3 experience.

Based in Melbourne with international offices in North America, Europe and Asia, Cygnett has a solid reputation for innovation that is design-driven, user-friendly and affordable.

Danny Moore, Managing Director of Simms International, said the Cygnett product range is a natural fit for Simm’s growing portfolio of Apple and related products.

“Cygnett’s fashionable and functional enhancements for iPhones, iPods and other MP3 players are already popular with music lovers who want to enhance their musical experience,” he said.

“The addition of Simms International’s expert sales, marketing, logistics and technical support will serve to raise Cygnett’s profile in the Australian market and empower resellers to fully exploit sales opportunities.”

Products Cygnett produces speakers, FM transmitters, chargers, headphones, cases and armbands for the full range of iPods, iPhones and compatible MP3 players and phones.

Its GroovePocket and GrooveShield cases and armbands are both stylish and functional and range in price from $19.95 up to $34.95.

See www.simms.com.au for the full range.

ENDS About Simms International Simms International is a leading supplier of IT Products and accessories to the Corporate, Apple, and Retail channels. Established in 1995 in Sydney, Simms International is also represented in Melbourne, Brisbane and Perth. Simms’ absolute focus on a small, select group of vendors is what sets them apart. They see themselves as an extension of their vendors, constantly seeking innovative ways to develop the market and create more opportunities for their channel partners. Simms’ commitment to quality is supported by its accreditation to the quality standard ISO 9001:2000. In April 2003, Simms achieved the Investor in People accreditation - the first such accreditation by an IT company in Australia. For more information visit www.simms.com.au.

For further information please contact: Belinda van der Spuy Simms International 02 9026 3141 Shuna Boyd BoydPR 02 9418 8100