LinkedIn, the social-networking site for career advancement and professional interactions, closed a funding round that values it at US$1 billion, something the company considers a validation to its particular approach to this market.
Unlike MySpace and Facebook, which focus on meeting and staying in touch with friends and sharing photos, videos and personal information, LinkedIn is designed for professional networking and job-related matters.
In that sense, LinkedIn has an "all business" feature set and look-and-feel that are drastically different from conventional social-networking sites, like MySpace, Facebook, Bebo and Hi5.
While often knocked by industry observers for being boring, LinkedIn has stayed true to its niche and currently has about 23 million members, a portion of which pay a fee for premium features. The site also sells advertising.
On Tuesday, Dan Nye, LinkedIn's CEO, announced in a blog posting details of the funding round and valuation.
"LinkedIn has raised additional funding from our original investors and added another world-class investor to our team. Bain Capital Ventures joins our existing group of investors - Sequoia Capital, Greylock Partners, and Bessemer Ventures - and leads this round of investment at a total of US$53 million," Nye wrote.
LinkedIn, which had previously raised US$27 million and has been profitable since 2006, is now valued at "slightly over US$1 billion," according to Nye.
"This significant investment is indicative of the confidence shared by our investors in our business model and our long-term growth strategy," he wrote.
Social-networking companies have attracted much attention and investment in recent years. News Corp. acquired MySpace for more than half a billion dollars in July 2005. Last year, Facebook's valuation was estimated at US$15 billion. And AOL acquired Bebo this year for US$850 million.
However, questions remain about these sites' ability to generate the type of revenue that their popularity and traffic should command. In May, News Corp. announced that Fox Interactive Media, MySpace's unit, will fail to meet its revenue projections for this fiscal year by about 10 percent.
Meanwhile, Facebook's attempts to leverage its users' interactions on the site to sell more and better targeted advertising have met with mixed results. In particular, its Beacon program got the company into a strident privacy controversy and led top officials to acknowledge the program could have been better designed.
One of the biggest stumbling blocks for selling advertising on social-networking sites remains companies' reluctance to promote their products in pages that are created by millions of individuals and that can feature content of an objectionable nature. Another problem: it seems that people aren't primarily interested in paying attention to ads when they're in social-networking sites.
It can be argued that these concerns may be lessened at a site like LinkedIn, due to its focus and to the type of interactions its users engage in.
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Ticked Off at Tick the Box Mentality 04/02/2008 13:01:15
Does your executive search firm know the difference between an MIS manager and a CIO, and if it does, can it explain that difference to its corporate clients?Does your executive search firm know its MIS managers from its elbow? Does it even know the difference between an MIS manager and a CIO, and if it does, can it explain that difference to its corporate clients? - +
How to Get Real About Strategic Planning 04/02/2008 12:50:59
Everyone agrees that having a strategic plan for IT is a good thing but most CIOs approach the process with fear and loathing. In fact, the majority of CIOs (and the enterprises they work for) are faking it when it comes to strategic planning. Isn't it time we all got real?Oh, it must be nice to be the CIO of a FedEx or a GE or a Credit Suisse. Places where IT and the business are so tightly aligned you can barely tell the two apart. Where corporate leaders understand that IT is a strategic asset and support it as such
Read up on the latest ideas and technologies from companies that sell hardware, software and services. Enterprise Wireless WLAN Security
Security Inside Out
Strategies for Eliminating .PST Files
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Data grids and service-oriented architecture
Taking On Demand CRM Integration to the Next Level
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Zones provide focussed content from Computerworld and leading technology partners.Discover how SOA can create smarter outcomes for your business.
Attend and learn:
- How SOA is helping leading companies to become more agile
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Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
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Gaining Competitive Advantage Through Enterprise Planning
No matter how good its products or innovative its services, no organization can perform to its full potential without an adequate planning structure in place. Discover how this can be done by reading on.









