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Apple's first Australian retail store, which opens Thursday evening, will be the second largest of its 215 stores across the globe, the company revealed today.
The three-level store is top heavy with glass - 700 square metres of it - giving passers by plenty of opportunity to gaze at the company's products.
"It's one giant window to Apple," said Ron Johnson, Apple's senior vice president of retail. "It is an invitation for people to come in."
The store, which opens at 5pm Thursday, is located on George St in the heart of the Sydney CBD.
The ground floor is equipped with almost 90 Macs, and according to Johnson is the largest number on display in Australia. The second level houses iPods, speakers, its TV set up, iPod accessories and other Apple-related third-party consumer items.
The store's top floor is dedicated to support and professional services like workshops, and Johnson said it is equipped to offer support to 1000 people a day. Part of the top floor also houses the Genius Bar - home to Apple experts in various fields - that is designed to provide answers to technical problems or queries to customers.
All the Macs in the store are connected to broadband and customers can make free use of the Internet.
Apple opened its first store in 2001, the Sydney store is only second largest to the London store located on Regent street. The remaining stores are spread over six countries.
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Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
F-Secure achieves excellent results in Internet security suite comparison 2008-10-10 14:37:00+10
M2M Connectivity announces the new Sierra Wireless MC8792V embedded module for 900 MHz 3G/HSPA networks 2008-10-10 08:51:00+10
Pitney Bowes MapInfo Launches New Version of AnySite 2008-10-10 05:58:00+10
IOGEAR Gears Up in Australia 2008-10-09 20:18:00+10
Internet Service Providers offer new unlimited Online Backup from F-Secure 2008-10-09 19:42:00+10
Solve Exchange Storage Problems Once and For All: A New Approach without Stubs or Links
The management of Microsoft® Exchange storage growth is the most challenging problem facing Exchange administrators. Because of the popularity of email as a communication technology, and because users tend to keep email, maintaining adequate storage on the Exchange Server is a constant challenge. Learn how to maintain the space you need by reading on.









