- +
Ticked Off at Tick the Box Mentality 04/02/2008 13:01:15
Does your executive search firm know the difference between an MIS manager and a CIO, and if it does, can it explain that difference to its corporate clients?Does your executive search firm know its MIS managers from its elbow? Does it even know the difference between an MIS manager and a CIO, and if it does, can it explain that difference to its corporate clients? - +
Doing Your Sums on . . . Build, Buy or Rent 05/11/2007 13:32:30
You’re trying to build a world-class IT team, but everyone’s going after the same talent pool. What mix works best? Should you grow your own, draft your players or barter your way to the line-up you want to field?CIOs should never forget that while new technologies have a maturity cycle, the maturity cycle for human beings in IT is even longer - +
Process Trip 04/02/2008 13:07:03
Why Maritz Travel revamped key business processes — and how business and IT came together to make it workWhen Rich Phillips became COO OF Maritz Travel about two and-a-half years ago, he sat down and took a hard look at the big industry picture - +
Your World. . . Hacked 02/10/2007 10:51:23
As your business becomes more collaborative and global, the risks to your company’s trade secrets rise proportionally. Fortunately, there are new strategies to protect the data that allows you to competeThe call to Bob Bailey, an IT executive with a major US government contractor, came on an otherwise ordinary day in October 2003. "Why are you attacking us?" demanded the caller, an IT leader with a Silicon Valley manufacturer. He wanted to know why Bailey's company had launched a denial-of-service attack against his network - +
Strategies for Dealing With IT Complexity 24/12/2007 10:30:47
Every innovation, every business process improvement, comes with an IT complexity tax that must be paid by CIOs in time, money and sweat. Here are strategies to mitigate the increasing complexity of IT as it enables new business.Every innovation, every business process improvement, comes with an IT complexity tax that must be paid by CIOs in time, money and sweat. Here are strategies to mitigate the increasing complexity of IT as it enables new business.
Read up on the latest ideas and technologies from companies that sell hardware, software and services. Zones provide focussed content from Computerworld and leading technology partners.Newsletter Subscription
National Rugby League (NRL) is implementing a CRM solution to strengthen customer relationships and improve its ability to market games and merchandise to more than three million fans that attend games each year.
The NRL's director of strategy and special projects, Shane Mattiske, said the focus was on finding a system that could provide a "whole-of-league solution" so that not only the activities of the NRL itself can be enhanced but also make available a fully functional CRM system to clubs and possibly other rugby league bodies.
"We believe we will be able to drive strong efficiencies in areas such as marketing, operations and human resources," he said.
"NRL and club resources will gain efficiencies through access to one CRM system rather than maintaining bespoke standalone systems." Mattiske said the contract was awarded to StayinFront Australia after a stringent selection process which involved reviewing proposals from 16 CRM vendors.
The solution is based on StayinFront CRM Web, StayinFront Analytics and StayinFront Marketing Centre.
"It will enable the growth of a game-wide database and will allow for more efficient marketing efforts across clubs," he said.
"Our fans and the game will both benefit through the implementation of the CRM. Fans will receive more focused and relevant information and special offers, while the NRL can learn more about what our fans like and reduce the instances of fans receiving the same information from two or three sources."
Mattiske said the system will combine and centralise the diverse sources of data from the NRL and the NRL clubs into a single data warehouse, while allowing for different levels of security between clubs and access governed by ownership and need.
"We can also drill down and analyse customer needs," he said.
"By improving our ability to understand the wishes of our fans and corporate customers, we can initiate more targeted communications with different customer segments and analyse our effectiveness to inform future efforts. The StayinFront solution will also enhance our effectiveness in corporate sales and sponsorship, tickets sales and club memberships."
Eclipse, which is a Web development subsidiary of professional services firm Deloitte, assisted the NRL in creating a CRM strategy and implementing the StayinFront solution.
Eclipse has also commenced assisting the NRL in planning and delivering an integrated direct marketing program throughout the season, working with clubs and utilising the system's marketing functionality.
StayinFront's managing director, Andrew Campbell, said this contract allows the company to leverage its expertise to member-based organisations including clubs and sporting associations.
He said the NRL is taking a phased approach to implementing the new CRM system, and plans to have a number of clubs using it during the 2007 season.
Computerworld Member Login
Prioritizing Services with IT Service Management (ITSM)
Computerworld Live Webinar
Wednesday 20th, August 2008
11:00am EST (Sydney, Australia)
To be repeated on:
Thursday 4th, September 2008
11:00am EST (Sydney Australia)
Sign up and receive a free copy of The Forrester WaveTM Service Desk Management Tools, Q2 2008 at the conclusion of the Webinar.
Attend and discover:
- How to deliver value to your business through ITSM
- Best practice ITSM implementation
- Why emphasis is changing from optimizing IT management processes to better servicing customers and demonstrating real dollar value
- If service-oriented ITSM is best for your business
- +
Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
Viva la Verticals! Key to Vendor Growth is Through Vertical Market Opportunities, Says IDC 2008-09-05 11:05:00+10
F-Secure delivers fastest protection in the online world 2008-09-04 16:50:00+10
NETGEAR expands ProSafe team as business-class products take off in SME market 2008-09-04 16:27:00+10
Rogue security apps dominate Fortinet's Aug 2008 IT threat report 2008-09-04 16:00:00+10
Adaptec Intelligent Power Management Reduces Storage Power Consumption Up to 70 Percent 2008-09-04 11:28:00+10
Why Security SaaS Makes Sense Today
Corporate IT teams are waging a significant security battle on two fronts these days: stopping attacks via the Web and through email. Security SaaS can solves these problems and more. Read on to discover 7 reasons why security SaaS makes sense for your business.
