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Ticked Off at Tick the Box Mentality 04/02/2008 13:01:15
Does your executive search firm know the difference between an MIS manager and a CIO, and if it does, can it explain that difference to its corporate clients?Does your executive search firm know its MIS managers from its elbow? Does it even know the difference between an MIS manager and a CIO, and if it does, can it explain that difference to its corporate clients? - +
How to Get Real About Strategic Planning 04/02/2008 12:50:59
Everyone agrees that having a strategic plan for IT is a good thing but most CIOs approach the process with fear and loathing. In fact, the majority of CIOs (and the enterprises they work for) are faking it when it comes to strategic planning. Isn't it time we all got real?Oh, it must be nice to be the CIO of a FedEx or a GE or a Credit Suisse. Places where IT and the business are so tightly aligned you can barely tell the two apart. Where corporate leaders understand that IT is a strategic asset and support it as such - +
Strategies for Dealing With IT Complexity 24/12/2007 10:30:47
Every innovation, every business process improvement, comes with an IT complexity tax that must be paid by CIOs in time, money and sweat. Here are strategies to mitigate the increasing complexity of IT as it enables new business.Every innovation, every business process improvement, comes with an IT complexity tax that must be paid by CIOs in time, money and sweat. Here are strategies to mitigate the increasing complexity of IT as it enables new business.
Read up on the latest ideas and technologies from companies that sell hardware, software and services. Zones provide focussed content from Computerworld and leading technology partners.Newsletter Subscription
In a nod to the success of emerging Web 2.0 technologies like AJAX and streaming media, one of the country's largest Internet benchmarking companies will no longer use page views as its primary metric for comparing sites.
Nielsen/NetRatings will announce Tuesday that it will immediately begin using total time spent by users of a site as its primary measurement metric.
Scott Ross, director of product marketing at Nielsen/NetRatings, said the change was prompted by a continuing increase in the use of AJAX, or Asynchronous JavaScript and XML, which allows a Web site to refresh content without reloading an entire page, and to the growing use of audio and video streaming.
"It is not that page views are irrelevant now, but they are a less accurate gauge of total site traffic and engagement," Ross said. "Total minutes is the most accurate gauge to compare between two sites. If [Web] 1.0 is full page refreshes for content, Web 2.0 is, 'How do I minimize page views and deliver content more seamlessly?'"
For example, he said, MySpace may have 10 to 11 times more page views than YouTube, but myspace.com users spend only three times more minutes on the site, Ross added. Therefore, measuring total time spent on a site will make it easier for advertisers to mold their ads to how users are actually accessing content, he said.
"On YouTube there will be more ads flowing in based on duration (on videos)," he said. "The more time I spend on YouTube ... [advertisers] will figure out a way to monetize that."
Nielsen/NetRatings will still report page views as a secondary metric, and it will continue to reevaluate its primary metric as technology continues to evolve, Ross added. "For the foreseeable future, we will champion minutes if you are comparing two sites. Going forward, we'll see what that equates to in terms of true advertising opportunity," he said.
The change will affect the rankings of some companies immediately, Ross said.
For example, AOL will get a boost because the time spent on its popular instant messaging application now will be the primary measurement in its Web ranking.
And while Yahoo and MSN likely would maintain their current rankings, Google will probably ratchet down on the list because while users visit the site often, they don't usually spend much time there, according to Ross.
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Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
Symantec State of Spam Report - October 2008 2008-10-07 11:58:00+10
AIIA to Reward Sustainability and Green IT Champions at the 2009 iAwards 2008-10-07 11:56:00+10
Yellowfin Achieves BI Success with Asia Pacific Telcos 2008-10-07 09:46:00+10
Intercad launches SolidWorks 2009 and 3DVIA at SolidWorks Innovation Day 2008-10-07 09:28:00+10
Frost & Sullivan Gears up for Annual IT Industry Gala Awards Event 2008-10-07 08:29:00+10
Revolutionising Back-up and Recovery
Rapid adoption of virtual server technology, and the challenges associated with the backup and recovery of ever-growing stores of information is causing a number of IT managers to reevaluate their data protection strategies. New backup and recovery methods which use data de-duplication technology to reduce capacity and network bandwidth requirements are being deployed to keep up with explosive data growth, shrinking backup windows, compliance initiatives and security concerns. Read on to find out more.
