Media Release from Amethon Solutions

Sydney, November 20, 2007 – Amethon Solutions, a private Australian company specialising in Analytics solutions for the mobile telecommunications industry, is pleased to announce they have been awarded the Deloitte Technology Fast 50 – Rising Star award.

The Deloitte Technology Fast 50 Australia program recognises and profiles Australia’s fastest growing technology companies. The Rising Star award recognises high quality and innovative companies with strong growth potential. According to Deloitte, these are the businesses that are “too small to qualify for the Fast 50 program but are seriously punching above their weight.”

Nominees for the Rising Star program are assessed by Deloitte based on a number of criteria including innovation, market, business model, management team, access to funds and technical quality.

According to Michael Stone, CEO, Amethon Solutions, this award highlights the global market potential for the company’s innovative products and solutions as well as their compelling business model and quality management team.

“This is an excellent achievement as it confirms our role as an integral player in the emerging mobile advertising market. Strategy Analytics has forecast that global mobile advertising will hit US$14 billion by 2011 and our Content Fingerprinting and Portal Analytics platforms mean that Amethon is ideally positioned to ride this growth”

Amethon Solutions provides innovative analytical solutions that allow mobile operators and content providers to better understand the relationship between mobile subscribers and mobile content providing a catalyst for emerging business applications such as mobile advertising, viral marketing, user generated content and social networking.

“One of the keys to our success is the Amethon team which combines broad industry experience and blue sky creativity. This has enabled us to rapidly develop and align our products and solutions for the emerging mobile advertising space” said Mr Stone. “We offer compelling capability to all players in the mobile advertising eco system including mobile operators, content publishers, interactive agencies and brands to provide independent success metrics for mobile advertising and marketing solutions.”

Amethon Solutions has recently established a presence in the US and has already been successful in exporting its technology and services to a number of overseas markets.

About Amethon Solutions

Amethon Solutions provides innovative analytical solutions that allow mobile operators and content providers to better understand the relationship between mobile subscribers and mobile content providing a catalyst for emerging business applications such as mobile advertising, viral marketing, user generated content and social networking.

Mobile Media Metrix, the mobile advertising services arm of Amethon Solutions, works with marketers and agencies that need to plan, implement and report on mobile marketing and advertising strategies, by providing information and analysis on how brands connect to consumers via their mobile.

Amethon’s technology and solutions have received significant industry recognition including:

· Winner of a Red Herring 100 Asia award

· Winner of the Applications and Infrastructure Tools category at the 2006 iAwards

· Finalist at the 2006 Mobile Marketing and Advertising (MMA) Awards

· Winner of the 2005 Ericsson Frontier competition.

The company was established in 2000 in Sydney, Australia and has offices in Melbourne and New York.

For more information visit www.amethon.com

Media Contact Details:

Issued on behalf of Amethon Solutions by Espresso Communications.

For more information, please contact Sally Robinson at Espresso Communications on 02 9357 5544 or sally@espressocomms.com.au.