Friday | 9 January, 2009
NavDam quells acquisition uncertainty
Richard Noone 13/12/2000 12:01:01

After recent announcements that they are to merge, Danish mid-market ERP vendors Navision and Damgaard have quelled channel uncertainty, unveiling its restructure plans this week.

Navision and Damgaard resellers were left in the dark when Navision took a 72 per cent stake in Damgaard, which in turn took a 28 per cent stake in Navision, ending a proud rivalry. Since then the company, now dubbed NavisionDamgaard, has been working overtime to marry its internal infrastructures and go-to-market strategies.

The restructure sees former Navision Asia-Pacific managing director Garth Laird become the amalgamated company's regional AP vice-president. Meanwhile, former Damgaard Asia vice-president Paul Betts will be taking on the role as director of special projects.

Betts is confident there is "still a lot of opportunities" for the company especially through leveraging combined marketing dollars. Meanwhile, the company is confident the transition will be smooth for its channel partners, although Laird confirmed there would be initial teething problems.

"We will have scuffles," said Laird. "But it's not going to be as difficult as a lot of mergers because of how close our companies' channel strategies are. When we lay them over each other there is very little that doesn't match up."

The first "scuffles", admits Laird, will be over current tender bids where both Navision and Damgaard have been short-listed by customers. Laird said there are about 20 of these cases in existence and any resolution will involve both the Navision partner and the Damgaard partner, Laird said.

"We're going to weigh up each case and decide which solution is the best for that particular customer. In some cases it may be the Navision partner who gets the go ahead, while in others it could be the Damgaard partner," said Laird.

Computerworld Buyer's Guide - Vendors Matched to this Article
Computerworld Buyer's Guide - Vendors Matched to this Article
Additional Resources
Executive Guides
Whitepapers
Zones
Zone logoZones provide focussed content from Computerworld and leading technology partners.
Newsletter Subscription
Sign up for our Computerworld newsletters!
RSS Feeds
Market Place

 

Smart SOA World Tour

Discover how SOA can create smarter outcomes for your business.

Attend and learn:

  • How SOA is helping leading companies to become more agile
  • Where you should be applying SOA processes in your company
  • The top SOA implementation mistakes to avoid

Click here for more information.
Whitepaper

How to Beef Up Your Sales Pipeline

Our economy may be heading towards a recession. Sales rates are dropping. Promotional campaigns are proving less effective than you would like. So how do you continue to grow your business and bring home the sales in such an environment? Download this white paper now to find the answers.

Enterprise IT Buyer's Guide
Find Technology Vendors Fast
 
Find vendors by name | Find by category
Sponsored Links