A provider of digital marketing optimisation solutions, Coremetrics, today announced a migration program for Australian and New Zealand companies currently using Visual Sciences HBX Analytics.

The program gives HBX users an alternative in a time of uncertainty surrounding the product's future.

Founded in the year 2000, Coremetrics is one of the big guns in Web analytics sitting side by side with NetIQ, Omniture or WebSideStory.

Web sites are an important conduit between customers, potential clients, and employees, so it's not surprising that organizations invest heavily in watching how their sites are used.

Over 1,000 online business sites transacting over $15 billion this year alone, are using Coremetrics' Software as a Service (SaaS) solution to optimise online marketing efforts.

Since Visual Sciences was acquired by Omniture, the ANZ general manager at Coremetrics, Kevin Mackin, said it is clear that local companies using HBX Analytics face a lot of uncertainty around where the solution is headed.

"We want to give them another option in terms of product migration, so they don't feel backed into a corner. What we have to offer is very compelling," Mackin said.

All HBX Analytics clients in the ANZ region who migrate to Coremetrics will receive up to six month's free usage (18 months service for the price of 12 months) and 50 per cent off implementation fees. The program also includes a free migration of historical KPIs, an 'Accelerate Program' to help get the new service up and running quickly, a tag audit at six months, plus two online training sessions.

Mackin said these services are included as an effective way to overcome both the cost and common technical challenges of migrating from one analytics package to another, such as retagging, the process of learning a new tool, and the preservation of historical data.

Coremetrics solutions are designed for both enterprise and SMB customers and encompass advanced online analytics and precision marketing applications, including search engine bid management, e-mail marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value.

The company claims clients have recognised over $300 million in documented ROI and 87 per cent of clients recognise ROI in 12 weeks or less.

One well-known Omniture customer in Australia is Qantas which uses the SiteCatalyst Web analytics software.

A spokesperson for the airline said the Omniture technology, which was implemented 18 months ago, allows the company to understand what information customers are seeking.

Because Qantas handles such large amounts of data its in-house Web analytics solution was getting "bogged down" by the "massive amounts" of information it was processing.