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DreamWorks Animation SKG is pushing Advanced Micro Devices aside to team up with chipmaker rival Intel to make the big transition to 3-D animated films next year.
DreamWorks and Intel announced on Tuesday that the two companies are forming an alliance, with Intel supplying the animators with multi-core chips. Last year, DreamWorks Animation announced that it will be going entirely 3-D by 2009, beginning with the film Monsters vs. Aliens, which is scheduled for release next March.
"Our objective is to significantly heighten the movie-going experience...," Jeffrey Katzenberg, CEO of DreamWorks Animation, said in a written statement. "Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel's industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D."
However, good news for Intel is bad news for AMD.
In April 2005, AMD was the one announcing a partnership with DreamWorks — a three-year strategic alliance aimed at advancing computer-generated filmmaking. Now, Intel is the one touting an alliance.
"This is not good news for AMD," said Charles King, an analyst at Pund-IT Inc. "Anytime Intel takes business away from AMD, especially in high performance computing, it's a big win for them.... In the short-term, it's probably worth more in prestige than money..., but being the processor associated with next-generation 3-D animation could be very lucrative over the long term."
King noted that being associated with the Star Wars movies was a major boon for Silicon Graphics Inc.
In addition to supplying DreamWorks with multi-core chips, Intel said its engineers also will work on building parallel applications that can take advantage of the multi cores.
DreamWorks Animation has released such movies as Shrek, Over the Hedge, Bee Movie and Kung Fu Panda.
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Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
F-Secure achieves excellent results in Internet security suite comparison 2008-10-10 14:37:00+10
M2M Connectivity announces the new Sierra Wireless MC8792V embedded module for 900 MHz 3G/HSPA networks 2008-10-10 08:51:00+10
Pitney Bowes MapInfo Launches New Version of AnySite 2008-10-10 05:58:00+10
IOGEAR Gears Up in Australia 2008-10-09 20:18:00+10
Internet Service Providers offer new unlimited Online Backup from F-Secure 2008-10-09 19:42:00+10
Did you GET the memo? Getting you from Web 1.0 to Web 2.0 Security
Enterprises have forged ahead with the rapid evolution from Web 1.0 to Web 2.0 without addressing the inherent security risks. It is imperative for organisations to continue to embrace new technologies to survive, but security must shift from being an after thought to a primary consideration. Read on to find out more.









