Friday | 21 November, 2008
Stories about: Interactive Advertising Bureau
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US online ad growth slows in 2008's first half 08/10/2008 08:09:00
U.S. online advertising, the motor that fuels most Internet companies large and small, including Google, Yahoo, Facebook and MySpace, has seen its growth lose significant speed in the first half of this year. - +
AOL to shut down Xdrive, other services 28/07/2008 09:26:54
AOL will phase out several online services as the Time Warner unit continues to struggle in its transition from a business model based on subscription fees to one based on advertising revenue. - +
Pitiless Google steals search share from rivals 23/05/2008 08:04:49
Extending its dominance in the search market, Google grew its share of queries in April at the expense of rivals Yahoo, Microsoft, AOL and Ask.com. - +
US online ad revenue hit $21.2B in 2007 16/05/2008 10:46:10
US online ad spending increased 26 percent in 2007 over 2006, as the Google-dominated search format not only remained the market's largest, but also increased its share of the overall pie. - +
ValueClick to pay $2.9 million to settle spam complaint 18/03/2008 09:38:40
Online advertiser ValueClick has agreed to pay a record US$2.9 million to settle a U.S. Federal Trade Commission complaint that it sent deceptive advertising claims in spam e-mail and failed to secure consumers' sensitive financial information. - +
Microsoft to measure 'engagement' with online ads 26/02/2008 07:27:16
Microsoft has introduced a reporting tool for its online advertising platform that it claims measures the impact of online ad campaigns rather than merely counting clicks. - +
Bad news for banner ads = good news for 'featuretisements'? 18/02/2008 09:14:11
On the surface, Web advertising seems healthy. Revenue in the US last year was up 27 per cent to US$25.5 billion, according to IDC. - +
Parsons: Time Warner to hold on to AOL 19/09/2007 09:14:22
Time Warner wants AOL to complete successfully its transition to an ad-supported business, and isn't mulling "structural" changes to it, such as selling it or spinning it off, Time Warner Chairman and CEO Richard Parsons said Tuesday. - +
Study: US online ad spending up to $US17B in 2006 28/05/2007 08:54:50
Online advertisers in the U.S. spent a record $US16.9 billion in 2006, up 35 percent from 2005, the fourth consecutive year the market has grown, according to a study released this week by the Interactive Advertising Bureau. - +
Advertising group seeks Internet audience audits 24/04/2007 08:19:31
The Interactive Advertising Bureau (IAB) late last week asked two companies that provide Internet audience measurements to submit to a third-party audit. - +
Google to pay $US3.1B for DoubleClick 16/04/2007 08:41:50
Google has agreed to buy DoubleClick for $US3.1 billion in cash, an acquisition that strengthens Google's status as an online advertising powerhouse.
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Computerworld Live Podcast #97: The Future of Enterprise Networking 25/07/2008 09:45:36
This week CW Live chats with Mark Thompson, global sales and marketing manager for HP ProCurve, on the future of the enterprise networking. Mark discusses the trends we can expect to see in the near future and how the right infrastructure can ensure your enterprise network is secure. - +
Computerworld Live Podcast #96: Security at the Edge 11/06/2008 09:22:22
CW Live speaks with Amol Mitra, HP ProCurve Director of Marketing for Asia Pacific and Japan. Today's topic: how enterprises are starting to shift away from simply controlling security via server logins, firewalls and moving to more adaptive security frameworks. - +
Data Management Edition #10: Multi-Petascale Systems 02/05/2008 09:12:33
This week we look at sustainability and the development of multicore technologies to build multi-petascale systems. - +
IT Security Edition #11: How to poison the Storm botnet 01/05/2008 08:51:55
This week CW Live presents a case study on how to poison the notorious Storm botnet . Plus we take a look at Cisco's plans for Ironport. - +
IT Security Edition #10: Cyber-battles fought and won 24/04/2008 11:09:47
Vendors bow to end user pressure to improve product security, and we take a look at the latest concepts shaping the cyber-battlefield of the future.
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