Stories about: NetRatings

Baffled by Microsoft's push to acquire Yahoo? These frequently asked questions provide the lowdown on the contest for the Internet company.

China Central Television (CCTV) will allow two China-based Web sites to offer streaming broadcasts of Olympic events, the companies announced Wednesday.

In a move that many described as signaling the official death of the page view, Nielsen/NetRatings last July announced that it would no longer use page views as the primary metric for comparing Web sites. At the time, the Internet benchmarking firm cited that the growing popularity of Asynchronous Java and XML, or AJAX - which can refresh content without completely reloading a Web page - as the main reason for the change to measuring time spent on a site.

The European Commission won an appeals court challenge from Microsoft on Monday, but its 2004 antitrust decision has done little to change the competitive landscape for media players in Europe.

Yahoo has quietly rolled out a beta version of a new social networking site called Mash that will let users to create online profiles similar to the likes of MySpace and Facebook.

As if Yahoo didn't have enough trouble already in social networking, a company employee tipped a New York Times reporter by mistake about a new, unannounced service called Yahoo Mash.

US Sen. Barack Obama launched a new Web 2.0 campaign effort Wednesday, using LinkedIn's professional networking site to solicit comments from the network's 14 million users about business topics.

Internet users spend almost half their time online reading and watching content, dwarfing the time spent searching for information, communicating with others and buying products, according to a four-year analysis of Internet activity released Monday.

In a nod to the success of emerging Web 2.0 technologies like AJAX and streaming media, one of the country's largest Internet benchmarking companies will no longer use page views as its primary metric for comparing sites.

eBay will once again advertise on Google's U.S. AdWords network, but its spending on it will be significantly lower.

The Interactive Advertising Bureau (IAB) late last week asked two companies that provide Internet audience measurements to submit to a third-party audit.