Saturday | 6 September, 2008
Computerworld

Stories about: Acxiom

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    Disaster recovery takes a positive twist 17/05/2004 14:29:18

    Some companies put it at the low end of their priorities, wise companies are putting disaster recovery at the top of the list and leveraging it to attract more business. Jeanne-Vida Douglass reports
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    Acxiom hacker charged 13/08/2003 07:27:45

    An American man has been arrested and charged with hacking into the computers of at least two companies.
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    Microsoft updates mapping Web service 13/12/2002 07:59:38

    Microsoft Thursday released an upgrade to its set of Web-based services that can be used to add location-aware features to applications that run on devices ranging from mobile phones to personal computers.
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    Acxiom workers line up for voluntary pay cuts 17/04/2001 08:22:00

    Nearly 2,000 workers at Acxiom Corp. have taken voluntary pay cuts averaging 5.5 percent in a move to save millions of dollars, the software company announced Thursday.
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    Industry tows the privacy-CRM line 02/04/2001 15:42:00

    A wave of tools on the horizon for companies struggling to manage the divergent demands of CRM (customer relationship management) will enable marketing departments to better balance the pressure for ROI with customer privacy concerns.
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    Microsegmentation 30/01/2001 01:02:43

    The more you know about a customer - age, gender, what he owns, what he spends and what his preferences are - the more likely it is that you can create and pitch a product or service that will hit a bull's-eye. Identifying and interacting with your customers in ever-smaller groups is a tantalizing prospect - and now easier and more cost effective than ever, thanks to the Web and other technological advances that gather, store and sort customer data.
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    E-Mail Marketers Ally to Create Anti-Spam Protocol 18/09/2000 12:01:01

    A group of 15 companies announced yesterday they will form a coalition with the intent of designing e-mail standards to limit unsolicited e-mail, or spam.
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    Customer Segmentation: Slices of Lives 16/08/2000 12:01:01

    In the beginning, there was mass marketing. Companies promoted new products and services to all their customers, regardless of whether those products or services were appropriate for the individuals on the company's mailing list. When a bank launched a mass marketing campaign, a 1 percent to 3 percent response rate was considered successful. Some success.
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    Fast, Cheap and Under Control 02/08/2000 12:01:01

    Missed any project deadlines lately? Almost everybody has; after all, 28 percent of all IT projects get killed, and only 26 percent are completed on time and on budget, according to consultancy Standish Group in West Yarmouth, Mass.
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    Business Intelligence 25/07/2000 12:01:01

    Companies use a wide range of technologies and products to generate what's known as business intelligence (BI).
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    Credit Union Maps Out Competitive Edge 12/06/2000 12:01:01

    Last month, the Dallas Teachers Credit Union (DTCU) went from a customer base of 250,000 professional educators to a pool of 3.5 million potential customers, a change the credit union says gives it a fighting chance against the likes of Wells Fargo Bank and Bank of America, both of which have a strong presence in Dallas.
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Prioritizing Services with IT Service Management (ITSM)

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